Are You Using Google’s Search Tool Belt?

Do you ever perform a Google search and wish you could drill down further into the results?

Although this isn’t a new feature, the Google Search Tool Belt on the left-hand navigation bar is designed for that specific purpose, yet it is often ignored. This search utility belt allows you to slice and dice your search results in many ways. From images, maps, videos, and more, these search options tend to often be overlooked by searchers (myself included).

You probably notice that, unless you are a power user, you tend to perform a search and look for the fastest most relevant-appearing result that you can find. But, next time you perform a search, give the tool belt a try. See what kind of search experience you have when you use these tools.

Try it out and tell us your feedback!

InternetMarketingClub.org Presents Social Media Profits for Your Business

This Wednesday Webinar, provided by Social Media Strategist, Warren Whitlock, will discuss strategies that really work in social media and how to profit from social media.

The webinar will cover the two word marketing strategy of the future, how to get instant results from real time marketing, the three step strategy to ensure you are heard, how to leverage the conversation, how to stop selling and get more sales, when to ask for help and how to get it, and more!

This free webinar will take place Wednesday, December 28, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Social Media Profits for Your Business

InternetMarketingClub.org Presents 11 Secrets to Promoting Your Blog

This Wednesday Webinar, provided by Erik Deckers, VP of Creative Services for Professional Blog Service, will include 11 tools and techniques you can use to promote your blog and increase readers through social media.

The webinar will cover strategies to promote blogs, including blogs for SEO and blogs for readership.

This free webinar will take place Wednesday, December 21, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: 11 Secrets to Promoting Your Blog

Enhancements to Facebook Page Insights

Calling all Facebook Page admins…

Have you explored the latest Facebook Page Insights? Facebook’s reporting feature has been revamped and now includes advanced reporting to really give Facebook Page admins a better grasp on their community.



Here is a highlight on what some of these new metrics mean:

• Total Likes = The number of unique people who like your Page.

• Friends of Fans = The number of unique people who are friends with your fans.

• People Talking About This = The number of unique people who have created a story about your Page in the last 7 days. These stories include liking your Page, posting to your Page’s Wall, liking, commenting or sharing one of your Page Posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page, checking in at your Place, recommending your Place.

• Weekly Total Reach = The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) in the last 7 days.

One of my preferred metrics right now is, “People Talking About This”. Since both fans and non-fans can see this metric displayed on a Page, it really makes the need for community engagement front and center. How many fans are you losing because they saw a small number? This metric pushes for valuable content that gets the community responding.

Which new reporting metric have you benefited from the most? How did it help you improve your Facebook community?

InternetMarketingClub.org Presents How to Close More Business in Less Time

This Wednesday Webinar provided by Gil Effron, experienced business advisor and marketing strategist, will include strategies to close more business in less time and improve your bottom line.

The webinar will cover strategies to speed up, shorten and streamline your online sales process to sell more, in less time, with less effort.

This free webinar will take place Wednesday, December 14, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: How to Close More Business in Less Time

YouTube Analytics for Better Engagement

In an effort to better understand your viewing audience, YouTube has upgraded its reporting capabilities with the launch of YouTube Analytics. Supplementary to this new feature, you can also reference the YouTube Creator Playbook. It further explains this new reporting platform as well as provides tips, best practices, and strategies for building your YouTube audience. Using both will aid in discovering how to make more compelling videos while lending value to your community.

Here are some highlights of the YouTube Analytics features:

• A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
• More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
• Audience Builders: Discover which videos are driving the most views and subscriptions.
• Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube receives 800 million unique user visits each month. Are you analyzing the visits you receive to best engage your Channel viewers?

Internet Marketing doesn't work!

Actually, it does.  Unfortunately, 19 out of 20 people will not, cannot and won't learn and do what is required to succeed at online business.  That is why, for many out there, the best idea is to get a job!  There is a new job-search website that looks kind of interesting because it's world-wide.

It's called Jooble. (new window)

If a job is what you really need, then maybe you'll find it there.  Best of luck!

InternetMarketingClub.org Presents The Brand As Publisher - Should Content Be the Center of Your Marketing

This Wednesday Webinar, provided by Joe Pulizzi, content marketing evangelist, founder of the Content Marketing Institute, and CEO of SocialTract, will include strategies to help you leverage the power of content marketing.

The webinar will provide examples and case studies of successful content marketing and will detail the 8 things you should do right now with your content marketing.

This free webinar will take place Wednesday, December 7, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: The Brand As Publisher - Should Content Be the Center of Your Marketing

The Termination of Google Wave

We all knew this day would come, but it has now been made official – Google Wave will soon be no more.

Google Wave was positioned as a collaborative “working environment” and although seeming like a useful tool, the platform just never stuck.

Below are details from The Wave Team announcement:

As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave.

Stage 1: Google Wave is read-only -- January 31, 2012

In this stage, you will no longer be able to create or edit waves. Marking a wave as read will also not be saved.

During this time, you will continue to be able to export your waves using the existing PDF export feature. You’ll still be able to read existing waves and access the Google Wave client.

Stage 2: Google Wave shut down -- April 30, 2012

In this stage, all the Google Wave servers will be shut down and you will no longer be able to get to your waves. Make sure to export any waves you want to save before that time.

I’m sorry for the sad news Wavers…

So the question remains, will Google incorporate “Waves” into Google+?