Today's webinar with @EricSchwartzman teaches you about Scaling Social Media Inside Organizations

Social media plays such an integral role in business, connecting consumers and products more closely than ever before. While social media is just as important as your employee handbook, most never dive deep into the abilities this newer service can offer. As a result, social media campaigns tend to suffer in digital networking.

Therefore, social media needs to be taught to organizations so that everyone is on the same page. Because it's nearly impossible to train entire teams of employees without interrupting day-to-day operations, it takes a careful lesson plan in order to activate everyone's awareness. 

Join Eric Schwartzman, arguably the most experienced corporate social media trainer in the world, and learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations. In this webinar, you will learn to:


- Develop business cases for social media training.
- Implement social media training for different departments and roles.
- Discover what employees need to learn the most.
- Choose between live and on-demand social media training.
- Plan and schedule live trainings.
- Produce and deliver techniques for on-demand training.
- Uncover social media training case studies.

Click here to register for FREE (5-29-13 at 12:30pm EST)
http://bit.ly/11VX5aG



About Eric Schwartzman:
​Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, whichhelps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

You can also find him on Google+.

Click here to register for FREE (5-29-13 at 12:30pm EST)
http://bit.ly/11VX5aG

Optimize Your Display Network Campaigns with New Tools & Reports

Google recently launched the Google Display Planner for Display Network campaigns. This tool provides suggestions based on the data you enter including impression and cookie estimates, age and gender reporting and historical cost-per-click (CPC) information.

Along with this rollout, two new reports will be available: Demographic Performance and Placement Performance. Now with more powerful insights, you have the ability to optimize your campaigns to be more relevant to your targeted audience. For example, the Demographic Performance report gives you performance data by gender and age including impression, click and conversion rates for each group.

Generally speaking, the Google Display Network doesn’t convert better than other campaigns such as Remarketing or Pay-Per-Click; however, it absolutely has the potential to be a worthwhile test to gauge its effectiveness for your business. Google continues to fine-tune the Display Network’s targeting features and inventory selection tools. By understanding the relationship this marketing channel has with various other marketing channels, you may discover it is a meaningful contributor to overall conversions by way of assist.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: FindYourSearch

5/22 Webinar: Free Reviews of Your Social Media Accounts & Websites!

It seems as if everyday, the social and online landscapes change to better fit their surroundings. Consumers are always in search of a better product than yesterday, so it's up to brands to stay committed and relevant to their core audience. Because of this, social marketers must stay actively in touch with other businesses in order to not only grow, but to succeed in general. 

We're currently offering free reviews of social media accounts and websites to better help you align your marketing vision. Get real insight and tips into how you can change your online spaces for the better, right here and right now! Jay Berkowitz is offering up his services to help you better align your online efforts.

Feel free to contact Jay with your websites or accounts that need reviewing:

jay@tengoldenrules.com

Click here to register for FREE (5-22-13 at 12:30 pm EST)
http://bit.ly/11aTIdP

About Jay Berkowitz:


Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (5-22-13 at 12:30 pm EST)
http://bit.ly/11aTIdP

Understanding the Relationship Between Various Marketing Channels

In a previous blog post, we covered the value in multi-channel funnels reports. Digging in deeper into the value of this type of reporting, let’s look at the types of channels and insights that are leveraged in these reports.

You can think of this type of reporting similar to how a basketball team works together. Sure we all know who made the winning shot, but think about how that winning shot would’ve never happened if his teammate didn’t make the perfect pass to him. Each team member plays a part in their victory. Similarly, a channel can play the role of first interaction, assist interaction and last interaction in multi-channels funnels reporting.

The various channels that are captured in these reports include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

Reporting occurs during the 30 days that led up to each conversion and transaction. Understanding the relationship between each channel will give you the intelligence you need to help define your most valuable marketing efforts.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: Stefan Baudy

The Modern Marketer: Part Artist, Part Scientist

Today's guest blogger is Matt Wesson, a Marketing Content Specialist at Pardot. 

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.

Click on the image to see a larger version:

http://blogs.salesforce.com/company/2013/04/the-modern-marketer-part-artist-part-scientist-infographic.html

This week's webinar with @MWooddy - New Instagram Secrets for Better Brand Recognition

Instagram has become a household name and leader among social networking apps in the last couple years, but how did it come so far in such little time?

Launched in 2010 for the iPhone and introduced to the Android market in April 2012, Instagram's unique photo-sharing capabilities have enabled the startup to reach an audience of more than 100 million users. Because the photo app has garnered such an enthusiastic following over the last 2.5 years, software giants like Facebook and Twitter have taken notice -- the former purchasing the app for developmental purposes. But like all social apps, Instagram has drastically changed the way users interact with each other, and once again, brands can take full advantage of the online networking app. But how can your business use Instagram in order to market itself to the appropriate audience? Join IMC Wednesday Webinar Host Matt Wooddy as he explores the new secrets for better brand recognition. This webinar will explore:

- New! Photos of You 
- Photo Map
- Sharing to Other Networks
- Improved Analytics

Click here to register for FREE (5-15-13 at 12:30pm EST)
http://bit.ly/125Kvpm


About Matt Wooddy:

For the last five years, Matt Wooddy has used his social wizardry to improve the online presence of over 200 brands. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. Every brand has its own personal soul, and Matt taps into that very idea to expose the greater good in business. He is also a lead editor and writer for alternative lifestyle print magazines, specializing in motorcycle racing, music and tattoos.
Click here to register for FREE (5-15-13 at 12:30pm EST)
http://bit.ly/125Kvpm

The Value in Multi-Channel Funnels Reports

Marketers often tend to attribute conversions to the last interaction a customer had with a marketing channel. However, looking at it from this perspective doesn’t really give us the complete picture.

Are you currently leveraging the insights Google Analytics has to offer? As part of this product, there is a suite of valuable multi-channel funnels reports. Although this isn’t a new feature, you may find that it is underutilized by many. The purpose of these reports is to give you a comprehensive overview of the steps your customers take from inception through to conversion.

Within these five multi-channel funnels reports, you can analysis data and important insights that would have otherwise been missed. Rather than just attributing credit to the last interaction, you can now identify which marketing channels initiate, which assist and which complete conversions.

This type of reporting can provide critical data for your marketing decisions. For example, imagine if you didn’t know that although your display advertising doesn’t provide as many conversions as you would like, it is involved in over 90% of conversion assists. Without knowing a key statistic such as this, the display channel may have been undervalued in the overall conversion process.

Watch this video to learn more about multi-channel funnels.



Like this post? Connect with Erika Barbosa on Google+.

Image credit: Horia Varlan

This week's webinar with @EricSchwartzman - Scaling Social Media Engagement Inside Organizations

While social media policies are a critical component of corporate governance, like employee handbooks,
most people never read them. And if they do, it’s highly unlikely they’ll actually understand them well
enough to be able to comply. Policy doesn’t teach itself.

In the analog era, we the media-trained are official representatives. But given how ubiquitous social media
has become, we need to start social media training entire organizations. However, that creates some unique
challenges because it’s s impossible to teach key concepts and best practices to an entire organization
without disrupting day-to-day operations.

Join Eric Schwartzman, arguably the most experienced corporate social media trainer in the world, and
learn how to design and produce real-world and on-demand social media training programs that effectively
accelerate and broaden digital literacy inside organizations. In this webinar, you will learn to:


- Develop business cases for social media training.
- Implement social media training for different departments and roles.
- Discover what employees need to learn the most.
- Choose between live and on-demand social media training.
- Plan and schedule live trainings.
- Produce and deliver techniques for on-demand training.
- Uncover social media training case studies.

Click here to register for FREE (5-8-13 at 12:30pm EST)
http://bit.ly/XRCvsN

About Eric Schwartzman:
​Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, whichhelps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US
Military, US Federal government agencies and foreign governments. His consulting services include
digital strategy, social media audits, social media policy development, online public relations, social media
marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer"
is the first book devoted exclusively to social media for business-to-business communications, and he's
founding chair of the Digital Impact Conference in NYC.

You can also find him on Google+.

Click here to register for FREE (5-8-13 at 12:30pm EST)
http://bit.ly/XRCvsN

Our CEO's Top Internet Marketing Strategies for Small Businesses

Need a boost for your business? Recently, our CEO, Jay Berkowitz, did an interview with Barry Epstein on what small business owners need to know about marketing on the web. Here are Jay's top tips for small businesses:

• Follow the 4-second rule: within 4 seconds, someone who visits your website should be able to tell who you are and what you do.
• Offer a U.V.P: a U.V.P., or Unique Value Proposition, offers visitors to your site a freebie in order to collect valuable information from them, such as an email address.
• Use Wordpress: Wordpress offers a simple webiste setup - you can get your website up and running in 15 minutes, and can skip an expensive designer.

Want more tips on small business solutions for internet marketing? View the rest of Jay's interview on our website. He'll give you all of the details you need to make his top tips succeed, and offer additional information and advice for store owners on what is most important for success on the web.

Time To Get Creative with Google Analytics Remarketing

You may already be familiar with the fact that you can make your Remarketing more powerful via Google Analytics, but it’s time to take it a step further and get really creative with this advertising method.

Depending on your business, you can slice and dice your Analytics data in numerous ways to utilize these insights via different lists. Aside from “loyalty discount” lists, another viable targeting option is – social media users. Because Analytics allows you to segment by source, you can target a list of visitors from social media sites with ad messaging tailored specifically to them. These types of users most likely reached your website via a link from someone they trust and are connected to, so they may naturally have a bit more trust in your brand as a result.

Think about how you can craft ads that truly resonates with them. How would you speak to these users compared to users who found your site by clicking through on a pay per click ad? Remember, they already have shown interest in something that you had to say or offer. Take this opportunity to answer their interest by showing them meaningful ads.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: laogooli