This Wednesday's Webinar with Scott Schwertly: Firebreathing Presentation Skills: How to Present Yourself, Your Business, and Your Cause in 15 Minutes or Less

"Be transparent. Be a bit vulnerable. Know your own strengths. A great presentation is all about content (how you build it), design (how you design it), and delivery (how you deliver it)."

Scott Schwertly's words of advice for presenters have helped change the lives of presenters the world over, and this week's Wednesday Webinar will help your presentations, as well. The author and Ethos3 CEO presented a topic with us last year about building, designing and delivering an epic presentation. This time around, he's focusing on the presentation itself and how you can really supercharge your message in 15 minutes or less. gsi

Click here to register for FREE (8-28-13 at 12:30pm EST)
http://bit.ly/16Av7oU

About Scott Schwertly:

Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki.

If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.

Click here to register for FREE (8-28-13 at 12:30pm EST)
http://bit.ly/16Av7oU

This week's Wednesday Webinar with @JayBerkowitz - LinkedIn: Your Secret Weapon For Business

LinkedIn is the business professional social networking platform, but how often do we truly use it to our advantage? Ten Golden Rules Founder and CEO Jay Berkowitz brings his knowledge and experience with LinkedIn to this week's Wednesday Webinar showcase. With some patience and know-how, you can turn your LinkedIn profile to a secret weapon for business success.

In this webinar, you'll learn:

• 10 strategies to use LinkedIn to build an effective business network & personal brand
• How to create a profitable profile
• How to build and nurture your relationships through LinkedIn
• How to optimize your profile for findability
• How to create and participate in Groups
• LinkedIn for Jobs and Hiring
• How to use LinkedIn for business lead development

Click here to register for FREE (8-21-13 at 12:30pm EST)
http://bit.ly/14h0xxc

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (8-21-13 at 12:30pm EST)
http://bit.ly/14h0xxc

This week's webinar: Improving Websites with Visual Content by @MWooddy

Online marketing is a vast world that combines proven knowledge with unknown potential. What works today might not work tomorrow, but there are a few constants to ensure your online message stays active and relevant for much longer. Last week we discussed the positive impact that exceptional visual content -- from brilliant imagery to the very layout -- on social media has on your marketing. For this week, Matt Wooddy dives into bringing that same visual appeal to your brand's website.

In this webinar, you'll learn how to:

- Retain browsers for a more effective web marketing strategy
- Boost sharing with sharp visual content
- Integrate social channels for efficient time management for web marketing

Click here to register for FREE (8-14-13 at 12:30pm EST)
bit.ly/1eEkF17

About Matt Wooddy:

For the last six years, Matt Wooddy has used his social wizardry to completely turn around the online presence of over 200 brands. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. His industry knowledge has ranged from tattoo magazines and motorsport news channels to skin care products and dental practices. Matt realizes that it's not so much the product that drives a good social campaign, but it's the ability to communicate with your fans and followers in a personal way that makes a difference. As a freelance photographer, visual artist and musician in his free time, Matt has developed these personal skills that connect humans with each other. Though not a marketing expert in the traditional sense, the advent of online marketing has made Matt Wooddy a proven veteran in his respective fields.

Click here to register for FREE (8-14-13 at 12:30pm EST)
bit.ly/1eEkF17

10 Super Smart Link Building Strategies

Tired of trying to build links the same old way? Here are some great tips to get you started on thinking out of the box in order to grab some precious links to your website:

1. Conduct a link audit. In order to figure out what's working with your link profile and what's not, it's often helpful to find out what your current link profile looks like. Plus, if you find lots of spammy links with their claws in your website, you can take this opportunity to remove them. Learn how to conduct a link audit here.
2. Create a page of resources. You can attract attention from websites you're interested in by adding them to a list of useful resources for your clients. Not only will your clients love that you're helping them out, but the sites you're linking to will see visits from your websites in their Analytics account and take notice. For example, you might create a list of the "Top Ten Dog Training Resources" or the "Top 15 Cooking Blogs."
3. Interview an industry expert. This is a great way to create linkbait - if you ask the right questions, people in your industry will definitely be curious to hear what this leader has to say. Post the interview on your website and share on social media.
4. Write a testimonial for a product your company uses. Submit the testimonial to the company - if it's published, you can make sure that your company website is linked where your name is mentioned.
5. Sign up for HARO. Help a Reporter Out is a website that helps connect reporters and sources. Patrol their emails daily and respond to any call for a source that fits in with your industry.
6. Donate to charities and nonprofits. You don't have to shell out the big bucks - donate $50 or $100 and ask for a link on their donators page.
7. Capitalize on local SEO. Make sure that your company is listed in Google Places and on Yelp. This way, it's easy for customers to find you and post reviews.
8. Submit articles and blog posts to syndication sites.  Make sure to include links wherever relevant. A good place to start is HubPages.
9. Take advantage of Google+ authorship. Yes, you can get your picture and G+ profile in the search results, and boost your SEO while you're at it. Find out how.
10. Use your Twitter profile for LinkBuilding. That's right - you can use your Twitter profile to build some juicy links. Learn more about that here.

Happy link hunting! 

10 Facts About Ads Quality Straight From Google

In the SEM world, there are constant discussions taking place on how to improve Quality Scores. Although we’ll never receive the Quality Score algorithm, we’ll take what we can get when Google gives us tidbits of information.

Here are 10 things you should know about Ads Quality – straight from Google’s mouth:

1. There might not be ads on all search results, even for queries that advertisers are bidding on.
2. Just because there is low competition for a keyword doesn’t mean that it will be inexpensive.
3. Your ad position is not a factor in your Quality Score.
4. Your bid primarily impacts your rank, not your Quality Score.
5. Quality is given extra consideration when determining which ads appear in the top slots.
6. Your ad conversion rate doesn’t affect your Quality Score.
7. A few bad days of performance will not ruin your Quality Scores.
8. Quality Score doesn’t suffer when your ads are showing infrequently or not showing due to pausing or budgeting.
9. Restructuring your account doesn’t cause you to lose your historical Quality Score information.
10. Google doesn’t keep track of your landing page experience history.

You can find Google’s details about the above list here. Additionally, I recommend you watch this introductory video explaining the ad auction by Chief Economist at Google, Hal Varian.

It’s important that you digest Quality Score information with caution. There are many more details that are factored into Quality Score that are not reflected here. Need a couple of tips to get you heading in the right direction? First, be sure to construct your account structure so that campaigns, ad groups, keywords and ads are tightly themed and created in an organized and logical manner. Also, it’s important that your ads, keywords and landing pages are of quality and highly relevant.

We are barely scratching the surface with this topic. What are some high-level tips you have for improving Quality Scores?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: North Charleston

Today's webinar with @MWooddy

Even if you're no photographer or videographer, you can make good use out of brilliantly placed images on your social channels. With the right forethought, a bit of time and the right focus, your fans will appreciate and respond with a bit more personality. 

Although the landscape of social marketing and online advertising tends to constantly change, there's one aspect that remains consistently the same throughout the years: images. Brilliant photos and captivating videos will always be at the forefront of branding, and it's time that your social channels received an update. From Twitter avatars to Facebook banners, your images tell a lot more about your brand than you might think. With a little time and audience analyzing, you can select the perfect images to help improve the reach of your online marketing.

In this webinar, you will learn how to: 

- Appeal to your fanbase through relative images
- Improve conversation through picture-based sharing
- Create a more favored brand experience among users 

Click here to register for FREE (8-7-13 at 12:30pm EST)
http://bit.ly/150CeCQ


About Matt Wooddy:

For the last six years, Matt Wooddy has used his social wizardry to completely turn around the online presence of over 200 brands. Understanding that social media is more than just a place to promote your business, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. His industry knowledge has ranged from tattoo magazines and motorsport news channels to skin care products and dental practices. Matt realizes that it's not so much the product that drives a good social campaign, but it's the ability to communicate with your fans and followers in a personal way that makes a difference. As a freelance photographer, visual artist and musician in his free time, Matt has developed these personal skills that connect humans with each other. Though not a marketing expert in the traditional sense, the advent of online marketing has made Matt Wooddy a proven veteran in his respective fields.Click here to register for FREE (8-7-13 at 12:30pm EST)
http://bit.ly/150CeCQ