Join Jay Berkowitz, CEO of TenGoldenRules.com, for this Wednesday Webinar, “Ten Leading Strategies for Online Corporate Reputation Management.” The Webinar will teach the fundamentals and overarching strategy of Online Corporate Reputation Management and will provide actionable tactics.
This presentation will explain the following topics:
• Efficient Methods for Monitoring Brands in Social Media
• What is Online ‘Reputation Management’?
• Effective Tactics for managing your CEO’s Personal Brand
• Successful Strategies for Social Media Marketing
This free webinar will take place Wednesday, January 12, 2011 12:30pmEST – 1:30pmEST. To register and for more information please visit: Ten Leading Strategies for Online Corporate Reputation Management
Monday, January 10, 2011
Sunday, January 9, 2011
Using Twitter to Find a Job
With the New Year upon us, perhaps you are looking for new opportunities in your business career but need new ways to proceed in your job hunt. Ever think of using Twitter to see what opportunities are out there? We may not think of using tools such as Twitter for seeking out a job, but with the job market becoming more and more competitive, you really need to get creative in not only finding the jobs, but also standing out amongst the vast competition. Need help getting started?
Below is an effective example on how to use Advanced Twitter Search from Jehangir Irani of Mashable.com:
Have you found success in using social media in your job search?
Image credit: aimeeplesa
Thursday, January 6, 2011
TrafficWave - OceanSwell TEAM Update (#68)
What's the magic 'secret' to earning money online? 80% of it is showing up. Everything else is the other 20%. That much, I can assure you is true. By the way, this applies to anything - be it going to a college class, taking guitar lessons, or starting an online business. That is where the overwhelming vast majority of people 'fail'. By fail, what I really mean is quit. They get all excited about something they want to do or achieve, but then when it comes time to actually work for it, they never even get started. They plan, think, talk, dream, and fantasize about all the success they are going to have (and all the money they are going to make!), but that's about all that they'll ever do. They just talk about doing it.
In fact, most people fail at everything because most people quit at everything.
After taking that first step (i.e. showing up to work), which 80% of people fail to do regardless of how badly they say they want something, it then becomes an issue of consistence, persistence and continuous adjustment. What do I mean by this? Well, obviously persistence is continuing to do something until you succeed and being consistent means doing it on a schedule. But is this in itself enough? Of course not. If you're doing something and it's not working at all, you need to change your approach - maybe not even all that much! You must study and analyze why what you're doing is failing and modify your game plan. This is called learning and it's how you succeed.
There is no magic potion, formula or secret. Sorry. That's just an illusion. There is no fast, easy shortcut to success. Nor is there a replacement for hard work and intelligent thought. There is no other way to succeed than to throw yourself into something, stick with it, learn while you go, and continually modify your approach until you reach your desired results. That's about all there is to it.
Think it over, and then ask yourself where what you're doing right now will get you. The choice is yours, but just remember that you don't "fail" in life, you quit. As long as you learn from not achieving a goal you set out to accomplish and use what you've learned to properly modify your game plan and keep going, there is no such thing as failure. The only time you will ever "fail" in life is when you either never get started, or you say, "I quit."
In my own 'Internet Marketing Journey', I've come to believe that using systems that others can duplicate is the best method for building MLM affiliate downlines. Team Oceanswell is one such system, as it applies to TrafficWave and Global NPN.
I also use a system for promoting TW Power Revolution and for Infinity Downline as well. Why promote more than one thing? Because some people will like one system but won't like another, that's why. That's sales. If you can't get 'em with one, them get 'em with the other one. I am telling you this because it's something that I've learned over time... because I didn't quit. And because I didn't quit, I began to learn what works and what doesn't - and also to accept how long it really takes to get anywhere with online business. As a result, I've developed patterns I repeat over and over to get results. I call this having a plan and a system. If you've got a plan and a system that been proven to work (even if it's just a little!), then your job is to amplify those results in every way that you can.
For example, if your website or blog is beginning to pick up a little web traffic everyday, then your job is to: A) Increase that traffic B) Get more out of the traffic when visitors come to your site C) Create more websites!
By now, I'm sure that many of you have made something called a 'New Year's Resolution' (such as losing weight or quitting smoking). Those resolutions typically don't last for more than a week and I never make them. In fact, I made my resolution a long time ago - and that's to earn a full-time living online and be Free as a result. I'm on my way! So or a lot of you... I know you are! So what are my goals for 2011, with regard to my online business and (of course) Team OceanSwell? I've decided that my personal goal for 2011 is to create one new money-making website a day. You read that right: 365 websites! And most of these will links to our Team URL's. You can look at one of them here. (new window) Why am I doing this? Because I never quit and I never stop LEARNING. One of the things I have learned is that it takes a truly massive amount of advertising to get anywhere in this business. That's what spawned the idea of the original Oceanswell Team Ads and the process of collective advertising and recruiting. It's still a great idea and that's why everybody and his brother has a Team like ours now. That's fine, but we have to keep growing and expanding and I know that I have to keep doing more to drive huge amounts of web traffic to our Team links.
I WILL...
In fact, most people fail at everything because most people quit at everything.
After taking that first step (i.e. showing up to work), which 80% of people fail to do regardless of how badly they say they want something, it then becomes an issue of consistence, persistence and continuous adjustment. What do I mean by this? Well, obviously persistence is continuing to do something until you succeed and being consistent means doing it on a schedule. But is this in itself enough? Of course not. If you're doing something and it's not working at all, you need to change your approach - maybe not even all that much! You must study and analyze why what you're doing is failing and modify your game plan. This is called learning and it's how you succeed.
There is no magic potion, formula or secret. Sorry. That's just an illusion. There is no fast, easy shortcut to success. Nor is there a replacement for hard work and intelligent thought. There is no other way to succeed than to throw yourself into something, stick with it, learn while you go, and continually modify your approach until you reach your desired results. That's about all there is to it.
Think it over, and then ask yourself where what you're doing right now will get you. The choice is yours, but just remember that you don't "fail" in life, you quit. As long as you learn from not achieving a goal you set out to accomplish and use what you've learned to properly modify your game plan and keep going, there is no such thing as failure. The only time you will ever "fail" in life is when you either never get started, or you say, "I quit."
In my own 'Internet Marketing Journey', I've come to believe that using systems that others can duplicate is the best method for building MLM affiliate downlines. Team Oceanswell is one such system, as it applies to TrafficWave and Global NPN.
I also use a system for promoting TW Power Revolution and for Infinity Downline as well. Why promote more than one thing? Because some people will like one system but won't like another, that's why. That's sales. If you can't get 'em with one, them get 'em with the other one. I am telling you this because it's something that I've learned over time... because I didn't quit. And because I didn't quit, I began to learn what works and what doesn't - and also to accept how long it really takes to get anywhere with online business. As a result, I've developed patterns I repeat over and over to get results. I call this having a plan and a system. If you've got a plan and a system that been proven to work (even if it's just a little!), then your job is to amplify those results in every way that you can.
For example, if your website or blog is beginning to pick up a little web traffic everyday, then your job is to: A) Increase that traffic B) Get more out of the traffic when visitors come to your site C) Create more websites!
By now, I'm sure that many of you have made something called a 'New Year's Resolution' (such as losing weight or quitting smoking). Those resolutions typically don't last for more than a week and I never make them. In fact, I made my resolution a long time ago - and that's to earn a full-time living online and be Free as a result. I'm on my way! So or a lot of you... I know you are! So what are my goals for 2011, with regard to my online business and (of course) Team OceanSwell? I've decided that my personal goal for 2011 is to create one new money-making website a day. You read that right: 365 websites! And most of these will links to our Team URL's. You can look at one of them here. (new window) Why am I doing this? Because I never quit and I never stop LEARNING. One of the things I have learned is that it takes a truly massive amount of advertising to get anywhere in this business. That's what spawned the idea of the original Oceanswell Team Ads and the process of collective advertising and recruiting. It's still a great idea and that's why everybody and his brother has a Team like ours now. That's fine, but we have to keep growing and expanding and I know that I have to keep doing more to drive huge amounts of web traffic to our Team links.
I WILL...
Wednesday, January 5, 2011
Trednspotting - 100 Things to Watch for in 2011 in 2011
The Trendspotting team at JWT has just released a great slideshare presentation called: 100 Things to Watch in 2011
Here are my digital-related highlights from the presentation:
F-Commerce - Facebook Commerce. Brands such as Victoria's Secret, 1-800 Flowers and Delta allow you to buy/book on Facebook (we've been calling this 'S-Commerce' or Social Media Commerce for months)
Group Pricing - with Groupon.com reportedly turning down a $6 Billion offer from Google we knew group pricing was hot. JWT suggests we check out Uniqlo's Lucky Counter pricing.
Community Meet-ups from Mashable, Huff Post and Tech Crunch.
Transmedia - story lines crossing into multiple platforms
Micro-Businesses - turn a skill into a bit of revenue Airbnb, Zilok and Neighborhood goods.
Smartphone Cameras - up to 12 megapixels (I can't wait for my Verizon iPhone 5!)
QR Codes - scanning barcodes with software installed on a smart phone link directly to websites
Personal Taste Graphs from Hunch or Gravity look at what your friends like on Facebook or Twitter and make recommendations
mHealth - mobile apps to monitor wellness and medical histories.
Amazon is looking for 'Kindle Singles'. Content longer than a magazine article and shorter than a book. Also look for eBook loans and library eBook access.
3D printing will allow you instantly produce items such as mugs and items out of resin and silver. (The world's first gold dispenser is located in the Mall across the street from our offices).
Brazil is an e-Leader with 23% of Brazilians on Twitter and 86% mobile penetration Captcha ads - the crazy text you enter online to prove you are a real person now has images and ads
Digital indoor maps - cool I'll be able to find my way out of the mall.
Tuesday, January 4, 2011
To Groupon or Not to Groupon, That Is the Question
Many merchants are contemplating whether to take the dive and offer a "deal of the day" on Groupon. There has been talk lately on whether Groupon is valuable (price and service wise) for merchants to post deep discounts on their services and not know how many penny-pinching Americans will buy that deal.
The lure of Groupon is two-fold: it helps businesses gain new customers and it is the 'guilty pleasure' email that consumers like to open daily. I know I get surprised every morning when a different restaurant offers an enticing meal at a very low price--40 or 50 percent off the original mark-up. It is the largest daily deal site and, according to Forbes, is the fastest growing company ever. People enjoy the social media aspect of Groupon by sharing the deals with their friends and colleagues on Twitter, Facebook, and by email. The question lies--is it feasible and profit-worthy for a business to offer their "deal of the day" on Groupon?
Let's take a look at the numbers. First off, Groupon has a lot of power. With more than 23 million total US subscribers in over 150 US cities and 22 countries, Groupon reaches a lot of deal hungry people. Groupon not only offers steep discounts on spa services, hotel stays, and outdoor adventures; but also keeps part of the revenue raised by these coupons. In 2011, Groupon's sales may reach more than $500 million. If that's not enough, their witty copy and call to action to buy now entices users to click the purchase button.
Groupon Founder Andrew Mason has struck gold with this easy-to-use platform.
There has been some flack from companies using the Groupon platform. Most, though, are user error when the merchant did not staff enough employees to handle the influx of coupon purchases. Want to know the good, bad, and the ugly of Groupon? Go to the source at grouponworks.com.
How has your experience been with Groupon? Share it in the comments here!
Monday, January 3, 2011
Creating Relevant Content in Twitter
Anyone who is an avid user of Twitter (or Facebook lately) knows there is a LOT of chatter going on. If you follow a lot of people who tweet content several times a day, then keeping up with them all can be challenging. Add to that the pressure of entertaining, engaging and communicating with your own followers and you might just want to throw in the Twitter towel.
Enter paper.li. This daily content aggregator is a great way to pull relevant content from the people you follow and publish to your followers in a newspaper format. Select content criteria from your Twitter feed, Facebook search terms, account names and other feeds to create a newspaper-like webpage complete with headlines, links, blog posts, photos, and video feeds including author bylines. Now I'm assuming you have already developed social media goals, a strategy and a tactical execution plan, right? Part of that strategy is developing interesting content that drives relevant traffic to your website, right? You know... topics that tie back to your business model and target audience. If so, then Paper.li can help you publish that content to your feed on a daily basis. Some service benefits:
Easy to Set Up: You can set up your paper in just a few minutes at paper.li. If you don't have a lot of time, the automated custom content tweet will provide your followers with an easy-to-read daily news format of topics that are important to your business.
Lots of Good Content: Content is published based on the criteria you provide. You can pull content based on a hashtag, account name or list you have created in Twitter.
Encourages Follower Interaction: Each day the paper.li will automatically publish a link to your custom newspaper including mentions of several followers who provided content. Why is this good? First of all, they will most likely click on the link themselves. Secondly, they will probably be inclined to share it with their followers.
Of course, there are many more bells and whistles in this nifty little app. Take it for a test drive and let us know what you think.
InternetMarketingClub.org Presents SEO Lab – Search Engine Optimization Website Analysis
Join Jay Berkowitz, CEO of TenGoldenRules.com, for this premiere Wednesday Webinar, “SEO Lab – Search Engine Optimization Website Analysis.” Submit your website for a free SEO analysis by Jay and the TenGoldenRules.com Expert Team.
This presentation will explain the following topics:
• Learn the ABC’s of Search Engine Optimization
• Adhering to Search Engine Optimization Best Practices
• Advanced Tactics for Quality and Successful Link Building for SEO
• Recommendations for Search Engine Optimization Friendly Website Code
How does your site stack up? Submit your website for a Free SEO Content Analysis, Website Search Engine Optimization Code Review, Link Quantity, Quality and Relevance Analysis and more. To submit your website, send your submission via ‘Send a Message’ to Jay Berkowitz by clicking this link.
This free webinar will take place Wednesday, January 5, 2011 12:30pmEST – 1:30pmEST. To register and for more information please visit: SEO Lab – Search Engine Optimization Website Analysis
This presentation will explain the following topics:
• Learn the ABC’s of Search Engine Optimization
• Adhering to Search Engine Optimization Best Practices
• Advanced Tactics for Quality and Successful Link Building for SEO
• Recommendations for Search Engine Optimization Friendly Website Code
How does your site stack up? Submit your website for a Free SEO Content Analysis, Website Search Engine Optimization Code Review, Link Quantity, Quality and Relevance Analysis and more. To submit your website, send your submission via ‘Send a Message’ to Jay Berkowitz by clicking this link.
This free webinar will take place Wednesday, January 5, 2011 12:30pmEST – 1:30pmEST. To register and for more information please visit: SEO Lab – Search Engine Optimization Website Analysis
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