InternetMarketingClub.org Presents Working with Interactive Agencies: Selecting Your Business Partner

Join Jay Berkowitz, CEO of Internet Marketing Agency TenGoldenRules.com, as he presents “Working with Interactive Agencies: Selecting Your Business Partner.” The process of selecting an agency can be complex. Learn effective and successful methods for facilitating this selection.

This presentation will explain the following topics:

• Understanding the various types of agencies
• Recommendations for compiling your short list
• Fit: What is the right size and chemistry?
• Best practices for agency evaluation and negotiation

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

This free webinar will take place Wednesday, May 11, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Working with Interactive Agencies: Selecting Your Business Partner

The Search "Filter Bubble"

I'm a huge fan of TED Talks. What started out in 1984 as a conference to bring people together to share ideas about Technology, Entertainment and Design has blossomed into a wonderful online portal for inspirational ideas. I TRY to catch at least one talk a week. This week I caught a really interesting talk from former MoveOn.org Executive Director and current President, Eli Pariser and his recent experience with search results.

The crux of his talk focuses on the levels of personalization services currently being implemented by a lot of websites. From Facebook to Google, the information you see every day depends more and more on the data these sites collect about YOU. Interact with more friends than others on Facebook? Those are the friends you'll see more of. Are most of your Google searches related to travel? That's the kind of content you'll see when searching a current news event location like "Egypt".

Pariser believes there is a danger within this framework of personalized filtration - and I have to say I agree with him. We seek information for a variety of reasons. To learn, to broaden our world view, to find important support information for work or home - whatever the reason, our optimistic hope is that we are getting the full spectrum of information. That somehow when we search online we get a good sense of the whole picture collected from a global perspective. If sites like Google and Facebook start to "decide" what content I access, what does that mean exactly and what are the long term ramifications?

Watch the whole talk. I'd love to hear your opinion. Well, if that's okay with Google.

Do You Have a Facebook Page for Your Dog?

I was on Facebook the other day (common trait working for an online marketing agency), and noticed my cousin's dog (a nice black labrador retriever) with its own profile and about 15 or so friends. Since their privacy settings on their wall posts were open I had a peek to see what exactly they were writing about. For the most part he writes about how good looking he is. Here were some statistics I found from a recent survey that Lab42 did of dog owners:

• 14% of dog owners have Facebook accounts for their dogs.
  
• 94% have Twitter accounts for their dogs. (Maybe microblogging makes better sense for dogs versus status updates).
  
• 94% have Flickr accounts for their dogs
  
• 73% have YouTube accounts for their dogs
  

Then the survey goes into how much do you spend a year on your dog, and a few more demographic questions.

When I saw that my cousin put up a page for her dog I admittedly thought about doing the same but for now I will leave it to just writing about her constantly on my own wall. The way I see it, if she has her own profile then it's all downhill for me since she'll most doubtedly need her own Farmville farm and I have already overdosed on that game.

About the Author:

The author loves his French Mastiff, Avion, and feels that adding an online presence would conflict with her already full schedule of sleeping, eating, and going for walks in the shade.

Multiply Your Content In Half The Time

With the recent changes google has made to the way it conducts its website popularity contest, adaptingis important. Online businesses have to make sure that the information and services they offer comply, are fresh, and relevant to their site, in turn producing traffic. All the while they have to stay complient with Google's rules and content requirements.

The problem is that it becomes difficult to come up with all the differesnt types of copywrite. Between sending out e-mail newsletters, posting articles, and optimizing page text, it gets a little taxing. Fortunately if you geta little creative with your methods you can kill two birds with one stone in half the time.

An article over at Search Engine Journal explains how you can take your email newsletters and offers, and adapt them to site content. By applying this content to your site, with a good navigating system for users, you can optimize for SEO with always fresh content. You can create a whole back log of information with fresh and relevant content that will help you move upwards with organic search.

Is Google Trying to Show Its Human Side?

Launched early this week, Google’s new Chrome ad is definitely attempting to reveal a bit of its human side. With over 325,955 views on YouTube in just four days – this “Dear Sophie” video depicts a father using Google products to share memories with his daughter as she grows up. This includes sending her notes via Gmail and posting baby videos of her on YouTube.


Although the video may come off more like a Gmail ad rather than a Google Chrome ad, it still does its job. It evokes an emotion powerful enough that it makes people want to share the video. There is one aspect I feel the video is missing though – Sophie’s reaction, as an adult, to her dad’s notes.

It’s okay you can admit it – it made me shed a tear too. : )

Who Said IPO’s Are Dead?

Renren, which is China’s largest social networking service, has files for an IPO. They are looking to sell shares between $9 and $11 totaling $743 million according to their filings. As of March 31, they have about 117 million active users who are able to play games, network and purchase items. Should Zuckerberg and his team at Facebook be nervous? I’m saying no to this one. They are being looked at like a “golden child” and shares are expected to generate lots more money. Investing in Renren is a good idea however, as China’s growth is expected to three times faster according to Goldman Sachs Group.

InternetMarketingClub.org Presents Case Study: Applying Internet Marketing Tactics to Real World Business

Join our Marketing Panel for this week’s Wednesday Webinar, “Case Study: Applying Internet Marketing Tactics to Real World Business.” Our Special Guests will explain how to take acquired Internet Marketing knowledge and apply it to real business for successful results.

Chad H. Pollitt, Director of Social Media & Search Marketing at Kuno Creative: Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, featured writer, blogger, keynote presenter & featured on multiple radio shows, podcasts and in The Wall Street Journal.

Simon Kerr, Director of Chester Marketing Solutions Ltd: Is a highly experienced and divergent thinking creative professional, Co-Founder of Chester Marketing Solutions Ltd and Director of Internet Marketing and Social Media. Simon is also a recent graduate of the IAB approved Master Certificate in Internet Marketing from the University of San Francisco’s prestigious School of Business and Professional Studies.

Joe Schembri, SEO Specialist at Bisk Education: Responsible for developing and implementing SEO strategies for Bisk Education, the nation’s largest exclusive facilitator of online degree and certificate programs from the nation’s leading universities. Joe is responsible for reviewing collected data and analyzing for maximum optimization including full page optimization, internal & external link building, as well as performing other related SEO best practices.

This presentation will cover the following topics:

• Overview of Proven Internet Marketing Tactics
• Tips for applying your acquired Interactive Marketing knowledge to real business
• Best Practices for Setting Measurable Goals
• Test, test and test some more! Understanding the importance of always testing with Internet Marketing

This webinar provides an opportunity to submit your questions for a live Q&A session with our Experts.

This free webinar will take place Wednesday, May 4, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Case Study: Applying Internet Marketing Tactics to Real World Business