Tuesday, April 28, 2009

Apple Talks To Verizon

Apple and Verizon are in talks of creating an iPhone type device for Verizon. The New York Times and USA Today have both claimed this product could roll out as early as next year. The device could be called the "iPhone lite" and be smaller and thinner than the current cell phone.

According to secret sources, this would be a device that's smaller than the Kindle however have a larger touchscreen and enable people to listen to music, view photos, and watch high-definition videos.

Monday, April 27, 2009

New AdWords UI a Hit

The release of the new user interface for Google AdWords is in most areas a large improvement from the previous interface. The question is, how easy will it be for AdWords users to transition to the new interface? Well, if you use AdWords Editor, the transition will be virtually seamless. The new interface is structured almost identically to AdWords Editor and gives more features with less clicks than the previous interface.

Some of the key improvements include
  • Viewing all ad groups, ads, keywords, or placements at once - now you see all the keywords in your account without drilling through campaigns and ad groups, allowing you to quickly find that keyword that is driving up your overall conversion cost.
  • "See Search Terms" button replaces the need to run a search query report. You can use this on selected keywords or all keywords and it returns all of the phrases searched that resulted in clicks. With the results, you can easily add phrases or add negative keywords to your list simply by clicking the check box next to each phrase.
There are a number of other improvements expected as the new UI continues to mature. All in all, I give the new interface a thumbs up.

Sunday, April 26, 2009

The Twitter Beginner's Guide - - plus Meet the Founders of Twitter

We have been getting a ton of questions about how to Twitter. So we wrote the Twitter Beginner's Guide, Ten Tips How to Use Twitter for Business and Personal Branding.

For a deeper understanding of where Twitter came from and where they are going here are two recent videos from the Co-Founders. Biz Stone reveled that they are "Building Value and in the Future they will Build Revenue, with testing to commence this year"

Twitter Co-Founder Biz Stone on Stephen Colbert's show:

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Biz Stone
colbertnation.com
Colbert Report Full EpisodesPolitical HumorGay Marriage Commercial


Twitter Co-Founder Evan Williams at the Amazing TED Conference:

What's Next on the Internet? I'd love to get your input. Please comment.

I am writing a new keynote internet marketing presentation and I'd love your help. What's Hot? What's up Next for Internet Marketing? What will we all be doing online next year?

As always, I'll credit you on our podcast, blog, presentations etc. for good ideas.

Here some of the themes I am working with so far.

- Everybody is Famous to 15 People (Social Media Micro Marketing)
- Everything Open Source
- Micro Communications (RSS, Twitter)
- Making Social Media Make Money
- Customer Service as the new Marketing Department (examples @RichardatDell, @NetSolCares)
- Free! (Free Software, Google Tools)
- Virtual Worklife (Meetings, Work, Training becomes virtual)
- Web Celebrities (Ashton Kutcher first to 1M Twitter followers, Obama’s Social Media Success)
- Video Video Video (video is super hot for communicating, branding, conversion, traffic etc.)
- Semantic Web (Computer artificial intelligence better finding information)
- Consumer Journalism (A Twitter picture broke the US Airways Jet in The Hudson River story)

Repurpose your best thoughts

Your truly good ideas are worth using more than once and in different ways. This is called 'repurposing'. If you just spent several hours writing that perfect article on email marketing, then (of course) you will submit it to as many article directories as possible. But what about using that well-written text in other ways? In other words, squeezing the maximum yield out of it and getting the message before the widest possible audience. The idea is to take the same ingredients and employ them in different ways in order to save you TIME and to be far more effective.

Take that article we just mentioned. Obviously, it can be a blog post as well. Once on your blog, the post can be Tweeted and/or fed into every social networking site that you are a part of. For example, all of my blog posts go directly into my Facebook profile. If you are tech-savvy, that same content can be converted into a pod-cast that will reach an entirely new audience.

If your article is particularly instructive, it can be made into a PowerPoint slide show for your blog and/or incorporated into your email marketing campaign. And it goes without saying that you will want to mail the article to your list.

You can even take the same copy that you've written and simply read it into the camera on a You Tube video of your creation, thus reaching an even wider audience. Do you see where I'm going with this? That video can then become part of a new information product that you can package and sell later on.

What about great emails that you wrote to prospects, customers or recruits who had questions? I hope you saved those! Those emails (with some alteration) can easily become blog posts. Combined, they can become an article and then the whole process begins anew.

Don't waste your best work. And if you use it only once, you are wasting it.

Over time, volumes of articles and blog posts can become ebooks that you can dress-up and sell (or give away with rebrandable links) or even become a real book that you can publish and sell at Barns & Noble.

Of course, other ways to 'repurpose' include modifying the method for niche-marketing. Essentially the same message, you might structure your article on email marketing a little differently for restaurant owners than you would for, say, church fund-raising groups. You can also make it seasonal or tie it to current events.

The point of all this is to keep your best thoughts so that you get more out of your work. File and RE-USE them in as many ways as possible and you will be far more successful overall.

Saturday, April 25, 2009

MLM Crybabies


People are pitiful.

There, I said it. It's the truth too. It just never ceases to amaze me - the whining, the bitching, the crying, the moaning, the clinging, the complaining and (most of all) the utter uselessness of otherwise normal, intelligent adults. I hear and see it all the time.

I've got a background in MLM that goes back to the mid-80's, so I've seen it all before. People who are just getting started now don't know how easy they've got it. It used to be a LOT more difficult. Minimum product orders, binaries, stair step break-aways, hotel/living room meetings, imploding companies, attorney generals shutting down your marketing plan and the list goes on. In fact, my mother and I built two very successfull MLM organizations in the 90's and we would both be millionaires today had those companies not collapsed out from under us (true story).

But then and now, the easiest thing in the world to do is start up an MLM company. The problem comes when the company starts experiencing EXPLOSIVE growth, people get greedy and/or the government gets involved. It's because of these reasons that we had and lost two potential fortunes. But I never cried about it. What I did do was put MLM aside for a decade and concentrate on other things. It's called life; often tough and seldom fair. But I've come back to it again and I've rediscovered something...

People ARE pitiful.

Everybody wants to be in control of their lives but nobody wants to do anything about it. Everybody wants to be rich but nobody wants to work and save. Everybody wants to 'know' what to do but nobody has time to learn and apply anything new. Everybody wants to start their own business but not if it costs them anything to do so.

I returned to MLM (via Internet Marketing in general) as something to do in between my medical imaging studies and hospital training. Like everybody, I had to go through the painful, time-consuming and expensive process of understanding online sales, online MLM's and Internet Marketing in general. That's what this blog is all about. But I can tell you for certain that this business is easier in the 21st century. The Internet makes it so. Still, people tell me it's 'too hard'. Good grief.

Take a company like Global Domains International (GDI): http://www.website.ws/rustylshelton

This is the perfect MLM for the new century. It is an extremely solid company with a sterling reputation. There are no boxes of vitamins to buy and stack in your garage. It costs $10.00 a month to stay a member - ten lousy, stupid bucks. That's it, ten bucks. It is incredibly easy to understand and sign-up for and the average person has never heard of it. Seriously, ask ten random people you know if they've ever heard of GDI. I even have a '30-Day Success System' (see: upper-right portion of this page) for anyone needing ideas and I even pay for my sign-ups' first 30 days. You can build a nice little GDI business by simply passing out business cards. It's not that difficult.

In short, it's everything that anyone would ever need in order to start a completely new business and change their lives. And you know what? Only a few will do it - very, very few. The reasons are always the same: 'I can't afford ten dollars', 'Everybody already knows about GDI', 'I don't know anyone who would be interested', 'I don't have the time', 'I don't get it', 'I'm just too tired after work', 'It's too complicated', 'Nah, that's not for me', 'I don't do MLM', etc , etc. And then there are the ones who join and start whining when they aren't rich after 30 days. It just never stops.

Crybabies. That's all they are and there's nothing that you and I can do about them. You can't hold everybodies' hand. I won't do it and neither should you. Forget 'em.

Look, the purpose of this long-winded post is to communicate two things:

1) Don't be a crybaby. Yes, Internet Marketing takes time, money and effort. Did you expect something else?

2) Get used to dealing with crybabies. Don't get discouraged when 19 out of 20 prospects/recruits are completely useless. That's just reality and it has nothing to do with you or the potential of your business. Just keep driving and move on.

In short, get into this business for the long haul or don't get into it at all. Either way, you be doing yourself a favor and potentially saving yourself a lot of tears.

Friday, April 24, 2009

Awesome Free Seminar - Find out what's coming next in Internet Marketing

The internet has become the essential hub for all business and personal communications. Sign up now for a FREE Webinar Thought Leaders Forum - What's Next in Internet Marketing on Thursday, April 30th at 12:30 EST to find out what is coming next in online marketing from some of the top names in the online marketing arena.

The All-Star Panel will include the following Internet Marketing Gurus:
- Jay Berkowitz, Keynote Speaker and Author of the Ten Golden Rules of Online Marketing
- Rohit Bhargava, Marketing Blogger and Author of "Personality Not Included"
- Maria Harrison, Interactive Marketing Genius
- Jim Kukral, The Biz Web Coach
- Search expert Joe Laratro
- Multi-Million dollar internet entrepreneur David McInnis Founder of PRWeb and People Pond
- Facebook Goddess Mari Smith
- Web Semantics expert Richard Stanton, CEO of Bintro.com

What you will learn:

* Why is there so much buzz about Twitter and how can I make it work for me?
* What are top strategies for marketing your business online?
* How to use social media websites for business?
* What is the future for Google and search marketing?
* What are the best approaches to market your personal brand?

Click here to Sign up now for the FREE Webinar Thought Leaders Forum - What's Next in Internet Marketing on Thursday, April 30th at 12:30 EST.