This week Google Chrome launched and personally I find it to be really useful. As far as features go, the navigation bar works double as a Google search bar and as you type, you will see related search queries and even domains to visit that are either the #1 ranking organic Google result or pages that you've recently visited relevant to that query.
This means that if you are a company that wants to rank for a specific term, it's to your benefit to be in the top #1 spot, which now will mean the competition will be tough if you are in a niche that is competitive. Online branding for your company also becomes even more important since typing a company name in the search/navigation bar should automatically come up with your brand name as a URL suggestion.
Being that Google Chrome just came out, there is a lot more room for improvement, such as being able to add extensions and other plug ins to make the browser more personalized for the type of user you are. I'm definitely looking forward to that!
If you haven't yet, learn more about Google Chrome and its features, including videos about each one.