With the current economic climate, this year’s Super Bowl wouldn’t be expected to be as super as it usually is. People won’t be spending as much money on parties, advertising budgets are cut, and people just aren’t as excited about big events. So what is the Super Bowl doing to remain successful this year? Social media.
Thanks to technology, the NFL is able to generate buzz by Twittering about all the happenings in Tampa this week. By rolling out a Super Bowl Twitter feed, the NFL hopes to get people talking and raise the level of excitement to that which normally surrounds the Super Bowl.
