When we heard about a new social marketing promotion and website launching called I Wear Your Shirt we had to sign up for a day, and February 10th was ours!
Jason Sadler, wore our shirt and produced this hilarious YouTube video:
He also did a live chat on UStream, blogged, a bunch of Twitters and posted some photos on Flickr. Plus we wrote a search engine optimized press release.
We had a 75% increase in web traffic and the results keep coming through the wonder of social media links! If you'd like an innovative type of marketing for your product, act fast, the year is almost sold out. Not bad for $41.
