Online social networking has now become a pillar of any standard Internet Marketing campaign. I've found that it's very important to be involved with as many social networking sites as time allows. The problem is that while some of these are useful for business purposes, many of them aren't. You have to know the difference. Finding that out can consume an enormous amount of time - and I speak from experience.One business networking site that I highly recommend is called DirectMatches.com: http://www.directmatches.com/rustyshelton
It's spawned a lot of 'me-too' copycat sites, but it's still the best of it's kind. While DirectMatches is very useful in many ways (such as email marketing, creating strong back-links or even building a lucrative business promoting the site itself) it does suffer from spam bombardment because everybody there is trying to sell everybody else. If you can ignore all that and learn to be more subtle, this can be a very good place to get your message out. In this business you must use every tool available, be patient and give things time to work. When you get good - really good - at online social networking, it will definitely have a positive effect on your business.
Give it a try!
