Free press release sites are great in your overall SEO campaign. There are something’s to consider when using them that you have to be conscious of. For instance, when you post for free, does it get syndicated to other sites, or does it just sit on that one site with no links? At TenGoldenRules.com we use them strategically and have found many advantages to the services they provide.
Positives:
1. Free - You can push news out at zero cost
2. Fast – You can have a press release live within minutes of submitting it
3. More opportunity – Creates another opportunity for you to have your information on the web that is keyword optimized
4. Links – If accepted, this is a great tactic to build links to your website
Negatives:
1. Reporting – Slim to non-existent
2. Upgrades – Cost money
3. Ads – These websites need to make money too
4. Ranking – The search engines give priority to established newswire services
