With the rise of social media, blogging, forums, reviews, and bookmarking in the internet marketing realm, sentiment analysis is gaining importance. The issue, however, is that while still in its infancy, sentiment analysis is still challenged by the task of translating human emotion into hard data.
Nevertheless, the importance of monitoring online social outlets is essential to the success of a business and can allow businesses to act fast when issues arise. By analyzing the sentiment of online discussions about your business, you can know if a decision you recently made was good or if customers are unhappy.
Monitoring and analyzing sentiment is only half the battle. It is important to join the conversation and offer solutions to problems, explanations of misinformation, etc. With your brand having a strong online presence in social media, you can quickly reach many customers and keep them happy.
