If it is coming time for you to renew your Google Advertising Professionals Certification, you may want to stop by the Learning Center and polish up your knowledge. Google has recently announced they will be updating the Advertising Professionals certification exam to make it more difficult. Of course, they are not trying to make our lives harder, but rather to keep us up to date on always evolving best practices. With a wider range of knowledge available for being successful in pay per click, a wider range of knowledge will be required to pass the new exam.
Not only will the exam be more strategy focused and challenging, the passing grade will also be raised. Previously, a grade of 75% or higher was required to pass the exam. With the new exam, a whopping 85% will be required to achieve Professional status. Happy studying!
