Everything marketers have always known about PR still works - and arguably, it works even better through social media. Yes, social media fundamentally changes our approach to PR - or does it? This webinar will address how "old" and "new" PR work together to help companies stay relevant in the new (and old) communications channels.
Reviewed in this discussion:
• Where we've come from: brief history of public relations
• How public relations is changing: tools, speed, presence
• Content creation and the continued relevance of "old media"
• What hasn't changed: storytelling and other "undead" techniques
• Reconciling "old" and "new" PR
Doug Haslam is a PR and communications veteran in a variety of industries, and has become a recognized leader in the emerging and innovative social media community. Prior to taking up public relations, Doug spent a decade in public radio, as a producer for international news and entertainment programs (The Christian Science Monitor Radio, NPR's Only a Game), not to mention his beginnings as a jazz disc jockey.
Based in Boston (don't ask about the Patriots) Doug can also be found frequently online at Twitter (http://twitter.com/DougH), and on his own blog (http://doughaslam.com).
This free webinar will take place on Wednesday, January 20, 2010 12:30pmEST – 1:30pmEST. To register please visit: Effective PR in a Social World
