Last week, Google announced the completion of their new web indexing system, Caffeine. The main goal behind this new system is to provide fresher results then were available in Google's previous search results. Now more than ever, recency of content will be contributing to your search engine rankings. Caffeine allows Google to index more content faster in order to provide more recent information to users.
There are some simple ways for us to take advantage of this new indexing system. Providing fresh content on trending topics related to your industry is now more important than ever. The first step is to identify the trending topics within your industry. You can find out the hottest search topics using Google Trends. Social bookmarking sites such as Digg and StumbleUpon are also great places to identify hot topics.
Once you identify the current trending topics to write about, discuss these topics aggressively in Twitter, blogs, and press releases as these all get picked up in Google's instant search.
