Did you hear about Oreo’s announcement this morning? It’s official! They have embarked on a Facebook mission: setting the first ever Guinness World Record for the most “Likes” to a Facebook post within 24 hours. Oreo is well on its way too – as I’m writing this post they are currently at 40,173 “Likes”.
This is an excellent example of community engagement. Of course you may not have as many Facebook ‘Likers’ as a huge brand like Oreo, however, can you harness the power of your own community as they did? Continuously engage with your community, providing them with value/fun during every touch point. If you do so, perhaps you too can set out for a Facebook Guinness Record!
