InternetMarketingClub.org Presents The Relationship Between Social Media, Search & Your Brand

This Wednesday Webinar, provided by President & CEO of Karner Blue Marketing, Rebecca Murtagh, will explain the relationship between social media, search and your brand.

This webinar will cover strategies to leverage visibility in social media and search to create conversions in today's competitive digital market.

This free webinar will take place Wednesday, November 2, 2011 from 12:30pm EDT - 1:30pm EDT. To register and for more information please visit: The Relationship Between Social Media, Search & Your Brand

Latest Changes to Google Reader

Are you ready for the next set of Google product updates?

Posted by Alan Green, Google Software Engineer, Google Reader is next on the list for a facelift from Google. These changes are scheduled to happen any day now.

The updates are to include:

• Brand new design similar to other Google products
• Ability to share Google Reader feeds directly to your Google+ circles
• Retirement of features such as following, friending and shared links (soon you will be able to use these features in Google+ instead)

This tight integration with Google+ has been conveyed as a highly requested feature.

Is this change not for you?

Google is enabling a Google Reader export feature which provides you with the ability to take the following data:

• Your subscriptions
• Your shared items
• Your friends
• Your likes
• Your starred items

I’m a big fan of Google Reader and I do use Google+, so the change doesn’t personally affect me much. However, I can see this change being received as a major frustration for some.

Why is this update helpful or frustrating for you? Please leave your comments below.

InternetMarketingClub.org Presents Monetize Yourself: 10 Ethical Strategies to Make Money Online from Your Expertise

This Wednesday Webinar, presented by Jay Berkowitz, CEO of TenGoldenRules.com and Founder of the InternetMarketingClub.org, will share 10 strategies to monetize yourself.

In this presentation, you will learn how to monetize yourself, how to create your online 'home base', several approaches to creating revenue through your passion, The Britney Spears model, and how to position yourself for your future career.

This free webinar will take place Wednesday, October 26, 2011 from 12:30 EDT-1:30 EDT. To register and for more information, please visit: Monetize Yourself: 10 Ethical Strategies to Make Money Online from Your Expertise

Would You Use an Electronic Wallet?

The introduction of the Google Wallet concept may slowly become a revolutionary trend as more merchants participate in this inevitable push into the future. However, many questions are likely to arise regarding the consumer’s comfort level with this technology.

What is Google Wallet?

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic credit cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC.

The Google Wallet SingleTap experience is also being deployed at select stores. This allows you to not only pay but also redeem coupons and/or earn rewards points with a single tap of your phone.

Initial Thoughts?

One word – security.

Although the idea seems perfect for many – from the business executive to the college student – I need to gain a better understanding of the security of the phone. What happens if you misplace your phone? Although it is just as simple to lose a credit card, the concept is still new and uneasy.

Do you see the Google Wallet concept being easily adopted?

InternetMarketingClub.org Presents The Digital Marketer's Roadmap - The Top 3 Tactics for Internet Marketing Right Now

In this Wednesday Webinar, provided by Jay Berkowitz, CEO of TenGoldenRules.com and Founder of the InternetMarketingClub.org, Jay will share the top 3 tactics that are working right now in internet marketing.

This webinar will help you learn a new tactic that generates leads for 3 times less than Google Pay Per Click (PPC), a critical element your website needs to succeed in internet marketing, and another tactic that brings customers back to your site to make a sale.

This free webinar will take place Wednesday, October 19th, 2011 from 12:30pm EDT - 1:30pm EDT. To register and for more information please visit: Digital Marketer's Roadmap - The Top 3 Tactics for Internet Marketing Right Now

Free Google eBook: Winning the Zero Moment of Truth

What is the Zero Moment of Truth?

Google describes this online decision-making moment, Zero Moment of Truth as, “The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.”

Google’s free eBook will teach you how this new consumer decision-making moment is changing marketing as a whole.



Jim Lecinski, Managing Director of US Sales & Service at Google, poses the question, “Ask yourself, who on my team has as his or her primary job, helping us win the Zero Moment of Truth?”

I recommend you review the eBook to get a better understanding of the shift in the marketing landscape from Google’s perspective.

Did the eBook change your frame of mind about online decision-making?

InternetMarketingClub.org Presents Maximizing and Monetizing Content For Increased Traffic, Visibility, Leads and More!

This Wednesday Webinar, presented by Wendy Montes de Oca, M.B.A. of Precision Marketing and Media, LLC, will include web marketing strategies designed to drive more traffic, buzz, leads and sales for your business.

This webinar will cover free ways to maximize content syndication, online PR, social networking, social bookmarking, article directories and guerrilla marketing through forums and message boards. Wendy will explain how, even on a tight budget, you can achieve results.

This free webinar will take place Wednesday, October 12, 2011 from 12:30pm EDT – 1:30pm EDT. To register and for more information please visit: Maximizing and Monetizing Content For Increased Traffic, Visibility, Leads and More!

New Twitter Account for Advertising

Twitter has officially debuted its advertising blog and @TwitterAds account. The profile description for this account is described as, “We Tweet for Brands.”

How Do You Use The New Blog and Twitter Account?

Both will be used to funnel the latest in Twitter’s advertising products. Furthermore, it will act as a means for Twitter to share case studies and best practices from brands that are successfully using Twitter for engagement.

From Twitter’s Advertising Blog:

Twitter’s first ad product, called Promoted Tweets, was introduced last year with six advertising partners. Since then we've added Promoted Accounts, Promoted Trends, new analytics tools and additional targeting capabilities. We’ve also grown from that small handful of initial partners to more than 1,600 brands.

On average, marketers have seen a 3-5% engagement rate for Promoted Tweets in search.

So the infamous question: Is Twitter at Its End?

Eh, I wouldn’t say Twitter is dead just yet. I think it is more a matter of Twitter trying to figure out its purpose. It isn’t the shiny new toy for fellow Internet geeks anymore. Not only is it trying to figure out its true purpose, but also how to monetize “that” purpose.

Is Twitter dead to you? Leave your comments below.

InternetMarketingClub.org Presents How to Use Amazon to Market You, Your Book, and Your Business

This Wednesday Webinar, provided by Brent Sampson from Outskirts Press, will include strategies for using Amazon to market you, your book, and your business. Brent is a leading online retailer and will teach you how to leverage Amazon's free tools as valuable opportunities for promotion and marketing even if you are not a published author.

This webinar will cover how to use your Amazon "signature" for promotion, how to use Amazon "Guides" to establish expertise, how to self-publish books and how to guides, and how to redirect visitors to your business from Amazon using different Amazon profiles.

This free webinar will take place Wednesday, October 5, 2011 from 12:30pm EDT – 1:30pm EDT. To register and for more information please visit: How to Use Amazon to Market You, Your Book, and Your Business