Free Google eBook: Winning the Zero Moment of Truth

What is the Zero Moment of Truth?

Google describes this online decision-making moment, Zero Moment of Truth as, “The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.”

Google’s free eBook will teach you how this new consumer decision-making moment is changing marketing as a whole.



Jim Lecinski, Managing Director of US Sales & Service at Google, poses the question, “Ask yourself, who on my team has as his or her primary job, helping us win the Zero Moment of Truth?”

I recommend you review the eBook to get a better understanding of the shift in the marketing landscape from Google’s perspective.

Did the eBook change your frame of mind about online decision-making?

Melanie's Monday Mashup – Holiday Free Stuff

I really wanted to write about Facebook’s privacy changes – the ones that unleashed about 300 of its founder’s private pics - as reported by Wired.com.

However, in an effort to get everyone more in the holiday spirit, I’ve decided to go (almost) Internet marketing free – and instead offer some links to free holiday stuff, including music and ebooks, and a couple of must-haves you just can’t do without this holiday season.

Free Holiday Music

• Sampler Klaus – Seven free songs ranging from a variety of artists, including It Came Upon a Midnight Clear by Frank Sinatra
• Classical Sampler – Five classical free holiday songs, ending with the Hallelujah Chorus by the London Philharmonic Orchestra.
• iTunes Holiday Sampler – 20 free tunes from artists like Aretha Franklin, Rascal Flatts, Weezer, Amy Grant, David Archula and more.

Free Wi-Fi

• Free Holiday Wi-Fi – Just incase you didn’t already know, Google’s offering free Wi-Fi at over 50 participating airports throughout the U.S. and on Virgin American flights through January 15, 2010.

Free iPhone Apps

• Five Free Phone Apps for Holiday Savings – There are plenty of free iPhone apps, but this list from SmartMoney.com directs you to the ones that help you save money while holiday shopping.

Free Holiday Gift Tags

• Free Printable Gift Tags - Whether the weather outside is frightful or you're just too pooped from shopping to fight the crowds yet again, these free printable holiday gift tags will save you a trip to the store (and a few bucks) when you run out.
  

Free eBook

• What Matters Now – If you haven’t read Seth Godin yet, now’s the time. Use your downtime to catch up with his newest book, What Matters Now, chock-full of good info from some of the best minds in Internet marketing.

This Year’s Must-Haves (Not Free, But Worth Every Penny)

• Merry Christmas & Happy New York - Sold out last year, and back by popular demand, this CD from singer/songwriter Jo Davidson features traditional Christmas songs recorded on a vintage 1929 Steinway Grand piano in a NYC loft. If you haven’t heard Jo, get the CD now. She is amazing!
• Connected – The Amazing Power of Our Social Networks – Whether your New Year’s resolution is to quit smoking, lose weight or make more money, on control a epidemic, this startling book can help. It demonstrates just how influential our social networks really are, and offers suggestions on how to leverage them for better results.

EDITOR'S NOTE: DON'T FORGET THE CHANUKAH CLASSIC FROM ADAM SANDLER: