InternetMarketingClub.org Presents: Rebalance - How Content Marketing is Changing the Digital Advertising Ecosystem

Join Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.


Click here to register (2-1-2012 at 12:30pm EST):
http://bit.ly/rebalanceregister

About Rebecca Lieb:
Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations.

This free webinar will take place Wednesday, February 1st, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Rebalance: How Content Marketing is Changing the Digital Advertising Ecosystem

Getting Started: 7 Mobile Marketing Resources

Are you interested in testing mobile marketing for your business but need a few resources to brush up on your knowledge or to get started altogether? While pursuing my own knowledge about mobile marketing, I thought, what a perfect opportunity to share these resources with you.

Google’s “The Mobile Movement: Understanding Smartphone Users” study found a staggering 82% notice mobile ads and 74% make a purchase as a result of using their phone during the shopping process. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide (Gartner). Statistics like these only lead me to believe there is a lot of opportunity in mobile marketing for business – and the time to move on it is now.

Mobile marketing resources (in no particular order):

• Google Mobile Ads
• Mobile Marketing Watch
• MMA Global
• MarketingProfs
• Mobile Marketer
• 60 Second Marketer
• Top Rank Blog

How do you see mobile affecting the marketing space in the future?

Image credit: Incase

InternetMarketingClub.org Presents: Expand Your Digital Footprint

Join Corey Perlman, CEO of eBoot Camp, as he talks about the current state of social networks and using them for your business. There have been lots of changes over the past 12 months to sites like Facebook, LinkedIn, Twitter and Google. With each trying to get a leg up on the other, new features and new rules come fast and come often. Learn how to take advantage of these changes and get a head start over your competition. If you're still unsure about Google Plus, make sure to attend this Webinar.

This free webinar will take place Wednesday, January 25, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Expand Your Digital Footprint

Voice Your Position on SOPA and PIPA

People and companies are taking a firm stance today against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). While visiting sites like Google, Wikipedia, WordPress.org and Firefox, on Wednesday, January 18th (for 24 hours), you will find messaging in protest of SOPA and PIPA via a website “black out”.

Learn more about what SOPA and PIPA entails by visiting:

https://www.google.com/landing/takeaction/

I encourage you to read the petition, understand it, and if you agree, sign it.

Below is a brief video explaining more about the effects of SOPA and PIPA:

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

The Senate will begin voting on January 24th. Be sure to voice how you feel.

InternetMarketingClub.org Presents: Unlocking Facebook Secrets

Unfortunately, we had to make a last-minute change to this week's webinar. However, we were fortunate enough to find a last-minute replacement to present a very timely topic: the new updates to Facebook Insights reporting.

For those of you who have already registered for this week's webinar, we have kept your registration in place and are certain you will find the webinar’s content to be very valuable. We hope to reschedule the "Making Data Make Money" webinar at a later date.

FREE LIVE WEBINAR Wednesday (1-18-12) at 12:30pm EST:

Unlocking Facebook Secrets - Your Key to the New Facebook Insights Reporting

You can register here:
Unlocking Facebook Secrets

Join Margie Schneider, VP of Operations at Ten Golden Rules, as she explains how to activate the viral component that is built into Facebook!

In this webinar, you will learn how to:
- Easily understand your Facebook Insights reports
- Read your community's mind
- Discover the types of posts and interactions that activate virality
- Leverage the information to achieve your social media goals


This free webinar will take place Wednesday, January 18, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Unlocking Facebook Secrets - Your Key to the New Facebook Insights
Reporting.

Google Now Includes Your Social World

Have you noticed a HUGE difference in your Google Search results page?

Google’s social search has evolved even further with the roll out of “Search plus Your World”.



After testing it out a bit, what is my first impression? I have to say – I’m enjoying it. It includes really neat Google+ hover features although they may be viewed as “geeky” features to the non-power user. You’ll also find it’s deeply rooted with Google+ (but that’s a given). Don’t want to see Search plus Your World results? You have the option to toggle between both showing personal results and traditional (non-social) results.

This definitely has the “wow” factor for me. I might even venture to say this is a complete game changer…

What is your first impression?

InternetMarketingClub.org Presents Going Social with Wordpress

This Wednesday Webinar, provided by Roy Weissman of BuildMySiteForFree.com, will include strategies for adding social media to your marketing mix even with limited time and monetary resources.

This presentation will discuss how to elevate your website status using Wordpress resources and tools. In this webinar you will learn:

• Why a scalable and sustainable traffic generation system is critical for your online success
• The difference between information and content and how it effects your bottom line
• How these tools will improve your Search Engine Rankings and grow your traffic
• 5 Powerful Free tools that will explode your sites reach geometrically
• 1 Free Tool that will save you hundreds of hours of work each month

This free webinar will take place Wednesday, January 11, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Going Social with Wordpress: 6 Free Resources to Elevate your Website Status in Search and Social Domination.

Do You Know Who Has Access to Your Social Media Accounts?

Do you ever stop to think about how many times you have given permission to a company to access your Facebook account? Or, what about your Twitter account? I know it’s a bit perturbing to think about, but how many apps actually have access to your personal information?

Well, allow me to introduce you to MyPermissions.org.

Leading weblog Lifehacker.com describes the website as, “One Convenient Place to Start Cleaning Up Your Apps Permissions.” Instead of having to dig through the various social media sites for the permissions controls, MyPermissions.org consolidates the links for you in a simple to use, centralized format. No longer do you have to go four links deep to find that buried permission.

You are also given the option to receive monthly email reminders to review your permissions.

Go ahead and try it out. Did you find a lot of apps that you completely forgot about?

Image credit: Rob Shenk

InternetMarketingClub.org Presents Social Media Sanity: Choosing Social Media Channels for Your Business

This Wednesday Webinar, provided by Jan Zimmerman of Watermelon Mountain Web Marketing, will include strategies for adding social media to your marketing mix even with limited time and monetary resources.

This webinar will explain how to create and manage a social media campaign to get results. In this webinar you will learn:

• Why social media needs to be a part of your marketing mix
• How to use quick and easy social media tools
• Which social media channels are right for you
• How to take advantage of smaller social media channels
• How to manage your social media campaign

This free webinar will take place Wednesday, January 4, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Social Media Sanity: Choosing Social Media Channels for Your Business.