Are you interested in testing mobile marketing for your business but need a few resources to brush up on your knowledge or to get started altogether? While pursuing my own knowledge about mobile marketing, I thought, what a perfect opportunity to share these resources with you.
Google’s “The Mobile Movement: Understanding Smartphone Users” study found a staggering 82% notice mobile ads and 74% make a purchase as a result of using their phone during the shopping process. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide (Gartner). Statistics like these only lead me to believe there is a lot of opportunity in mobile marketing for business – and the time to move on it is now.
Mobile marketing resources (in no particular order):
• Google Mobile Ads
• Mobile Marketing Watch
• MMA Global
• MarketingProfs
• Mobile Marketer
• 60 Second Marketer
• Top Rank Blog
How do you see mobile affecting the marketing space in the future?
Image credit: Incase
