As of January 2012, the Foursquare community consists of around 15 million people worldwide. Did you know Foursquare has over 1.5 billion check-ins, with millions more every day? There are over 600,000 businesses using the Foursquare Merchant Platform.
So, with these numbers, it is worth asking yourself the question - does Foursquare make sense for my business?
Watch this video to put Foursquare into context:
Foursquare can be used to obtain new customers and keep loyal customers coming back. As a business, you can get really creative with specials, loyalty programs, and discounts. And remember, if you are establishing your business on Foursquare, create a presence that is exciting to engage with. Make a customer’s encounter with you not just simply an interaction but make it an experience.