Effective June 30, 2012, the AdWords custom alerts feature will no longer be available. Prashant Baheti, AdWords Product Manager, explained that based on their observations, many of the actions an advertiser would take as a result of a custom alert, could just be facilitated via “automated rules”.
Google goes on to note the following, “Starting June 15, we will disable creation of new alerts and by the end of June, we will stop triggering existing alerts. This means that on June 30, you will not see custom alerts in your AdWords account. If you selected email as your notification method, this means you will no longer receive alert emails.”
If you are using the custom alerts feature, I recommend that you start making other arrangements now. June will be here before you know it.
To learn more about automated rules, check out Google’s Ad Innovations.
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Image credit: Alan Cleaver
