InternetMarketingClub.org Presents: Don Draper's 3 Rules of Content Marketing
A lot has changed since the Mad Men days of the 1960s, but some things remain the same. John Mancini, author of the #OccupyIT Manifesto, presents this fun albeit informative presentation on how Don Draper, fictional icon of the advertising industry, can help you really align your content marketing campaigns. If you're following the same patterns as all the other online marketers out there, you may be missing some big opportunities. Is your marketing developed for 2013 or 1963? This webinar is perfect for you if content marketing seems to be a routine rather than a creative outlet.Click here to register (8/22/12 at 12:30PM):http://bit.ly/draperregAbout John Mancini:John Mancini is an author, speaker and respected leader of the AIIM global community of information professionals. He is a catalyst in social, mobile, cloud and big data technology adoption and an advocate for the new generation of experts who are driving the future of information management. John predicts that the next three years will generate more change in the way we deploy enterprise technologies and whom we trust with this task than in the previous two decades.Click here to register (8/22/12 at 12:30PM):http://bit.ly/draperreg
