You can find this feature in the “Shared Library” section under Budgets. Here you can also review reporting for aggregate performance metrics for multiple campaigns with a shared budget.
Although shared budgets is portrayed as a way to make your life easier when monitoring your campaigns, I am concerned about how the budget will be distributed across the campaigns. Since Google is automatically adjusting the budgets, how will you ensure one campaign doesn’t eat into the budget of another? Will it give the other campaigns a fair test?
Depending on your AdWords objectives, this feature may make sense. Please leave your thoughts in the comments below.
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Image credit: 401(K) 2012
