Join Christopher S. Penn for a look at social media marketing strategy and what's missing from yours - the basics! You'll see and learn about topics that should have been included in your social media manual, but never were, such as Porter's 5 Forces, SWOT analysis, and much more.
Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing.
Mr. Penn is Vice President of Strategy and Innovation at Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.
This free webinar will take place Wednesday, August 10, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Marketing Basics with Christopher S. Penn
