Google's search refinement operators

Neurologists estimate that people use only 1% of their mental capacity. With that said, it is not a surprise to see that the majority of search queries are quite basic and the power of google search engine for most of us remains undiscovered.

So I am going to give you some search operators that I find quite interesting and useful so that you can spend less time searching and more time learning.

Below are some other great ways to query google and get nuggets of information that will make your search quest easier:

marketing filetype:pdf - will return pdf documents about marketing. You can do the same for swf, word docs, excel files, etc.
cache:www.tengoldenrules.com - display google's cashed version of a webpage
related:www.tengoldenrules.com - List web pages that are similar or related to that URL
marketing site:www.tengoldenrules.com - Search for information on marketing from a particular website
online marketing 2004..2006 - Search for online marketing articles between 2004 and 2006 (remember to put the two dots in the middle of the numbers!)
online marketing services OR tutorial - will return results for online marketing services or online marketing tutorial
"online marketing services" - will return pages with that exact phrase
define:marketing - definitions of the word marketing
allinanchor:marketing - "Marketing" must appear in anchor text of links to the page
allinanchor:online marketing sites - Search for pages that are called online marketing sites by others
Florida agency inanchor:online marketing - Search for pages on Florida agency for which links to the page say they are "online marketing"

The list goes on and you will find more on my next post!

Leadership Keynote Speaker To Speak At SIPA

Leadership keynote speakers, Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder and Fredrick Marckini will be speaking at the 32nd Specialized Information Publishers Association Annual Marketing Conference on June 1, 2008 In Washington, DC.

Topics will include:
* How to produce Websites that come up in Google searches
* Effective Email marketing through client newsletters
* How to generate positive return-on-investment with Internet advertising trends
* What online business models are working, and not working, today
* How to build ongoing relationships with the customers who visit your Website
* How to capitalize on the Ten leading Internet adverting and website promotion trends
* Top search engine marketing services
* How to select an ethical Internet marketing company