YouTube Experimenting with Paid Channel Subscriptions

According to AdAge, it appears YouTube is planning an experimental paid subscriptions model for a small group of channels. This launch could happen as early as April. The initial costs are estimated to range between $1 and $5 per month with the option for channels to also show ads.

The idea of monetizing YouTube videos is controversial. Some say, how could you charge your viewer base after they have been a loyal following for so long? But, as a channel, if you can produce videos that are of enough value that your viewer base is happy to pay a fee – is there really anything wrong with that? I believe this could be a huge opportunity for channels if it becomes available for all. It will also entice channel owners to produce videos of even better quality overall.

If paid subscriptions rolls out to all channel owners, do you see your business using this pay for content method?

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Image credit: Tax Credits

[Deadline Approaching] Have You Set Up Your YouTube Channel Yet?

YouTube has announced that as of March 7th, all Channels will be automatically converted to the new YouTube Channel design. With this couple of months lead time, it’s a good idea to start upgrading your Channel now while you still have time. This new change allows you to select one of four templates as well as customizations to further engage your viewers.

YouTube’s blog post advises, “…you can opt in by clicking the blue “Try the new design” button on the top of your Channel page. You may also switch back to the old Channels design repeatedly before March 7 by clicking the “Switch Back” button in the appearance tab of the Edit Channel menu on your new Channel.”

I’m still not fully convinced on the new layout as it feels so “busy”. Although, I do find that YouTube has woven in the social integration nicely.

Additional YouTube resources can be found in the Help Center.

What are your thoughts on the new YouTube Channel design?