Do Not Track Registry for Internet Users

Originally proposed back in 2007, the FTC is once again considering the implementation of a “Do Not Track” list which is comparable to the “Do Not Call” registry. This legislation would hide Internet users’ browsing activity from online advertisers as a whole rather than having to do so on a website by website basis. According to reports, the “Do Not Track” list would keep advertisers from using cookies to track your browsing and purchasing history. The registry would also prevent advertisers from serving ads based on your behavior.

Although it will take time for us to learn more about this legislation, it poses many questions. Is the concept even feasible? What could this mean for advertisers and businesses? The legislation has its pros and cons depending on what angle you look at it from. Personally, I’m not completely against being served ads or search results based on my online behaviors. It actually turns out being more relevant than not for the most part.

Do you see this potential legislation as positive or negative?

FTC Announces New Blogger Policy for Endorsements or Testimonials

The Federal Trade Commission has announced that bloggers disclose that are getting freebies or being paid by companies to endorse their products, or else get fined up to $11,000. This is a new policy for bloggers in order to make product information more accurate for consumers.

Social media has become a big part on consumers' decisions to buy products that this type of policy was going to come up eventually. I think it's better for a blogger to mention they are either being compensated or getting an item in exchange for a review, so the reader knows that the review is biased or not.

Although it is not binding law, the FTC mentions the following, "In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act." When in doubt, make sure you note whether or not a company is giving you money or a free product in exchange for a product review.

Read the entire policy straight from the FTC and let us know what your thoughts are.