You may have seen a plusbox below some AdWords ads that displays several products right on the Google results page. This is because Google has been giving certain advertisers a chance to participate in their beta test of combining AdWords ads with Google base to display product feeds directly below ads.
If you want to be a part of the test, however, you are out of luck because the test is coming to an end. Google will now be assessing feedback from the advertisers that participated. Look out for availability of this feature in the near future.
Showing posts with label google base. Show all posts
Showing posts with label google base. Show all posts
Tuesday, October 27, 2009
Thursday, July 3, 2008
Optimizing Your eCommerce Product Pages
Search Engine Land featured a post this week about optimizing an eCommerce product detail page, using a great, easy to understand visual, pointing out elements you should optimize.
I found these tips really easy to understand, but there are some other tips that one should consider when optimizing a product detail page.
If possible, try to have URLs without any variables, parameters or session IDs, but with keywords that describe that particular product. Popular shopping cart software come search engine friendly or includes search engine friendly plugins, so there are ways to do this.
Make sure product pages have unique title tags, meta description and keyword tags, as well as unique product descriptions to avoid duplicate content penalties in the search engines. Unique product descriptions are important also if there are competitors selling the same products you are.
Make sure you also have a sitemap that includes all your product categories, and even brand names. That way, the search engines are aware of any new pages that are generated and can crawl and index them.
Another way to get your products exposure in the search engine is to sign up for Google Base, which is a way to submit the products you sell and will show up in Google Product Search as well as main Google search. It’s free, and you can add attributes describing your content so it will be searchable.
I found these tips really easy to understand, but there are some other tips that one should consider when optimizing a product detail page.
If possible, try to have URLs without any variables, parameters or session IDs, but with keywords that describe that particular product. Popular shopping cart software come search engine friendly or includes search engine friendly plugins, so there are ways to do this.
Make sure product pages have unique title tags, meta description and keyword tags, as well as unique product descriptions to avoid duplicate content penalties in the search engines. Unique product descriptions are important also if there are competitors selling the same products you are.
Make sure you also have a sitemap that includes all your product categories, and even brand names. That way, the search engines are aware of any new pages that are generated and can crawl and index them.
Another way to get your products exposure in the search engine is to sign up for Google Base, which is a way to submit the products you sell and will show up in Google Product Search as well as main Google search. It’s free, and you can add attributes describing your content so it will be searchable.
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