Using Google Trends for PPC and Penetrating Foreign Markets

Last week, Michael reported how Google Trends is now tracking not only searches but also compares traffic between websites. However, this is only the start of what you can use Google Trends for.

Local PPC Advertising - marketers can find out which regions are searching for a broad keyword phrase. It can drill down from region (Countries) to sub-region (State) to City. For national companies looking to focus their local advertising efforts, Google Trends is an essential PPC advertising tool.

Penetrating Foreign Markets - Google Trends tracks search trends for the global marketplace. US-based companies that are looking to expand into foreign markets can search and find what countries / sub-regions are looking for their products and services.

Additionally, Google Trends advises what language your target audience speaks and popular news stories related to that keyword phrase / website.

Leadership Keynote Speakers and Authors Jay Berkowitz, Seth Godin, Jeffrey Gitomer, and Andy Sernovitz Speak At eBay Live!

eBay Live Chicago 2008 conference June 19 – 21, 2008 at McCormick Place West in Chicago, Illinois will play host to four of the world’s top sales and marketing keynote speakers. Those who are attending will learn Internet marketing ideas such as how to sell things on eBay and internet marketing ideas from leadership keynote speakers Jay Berkowitz, Seth Godin, Jeffrey Gitomer, and Andy Sernovitz.

Internet Marketing Ideas Reviewed by Internet Experts include:
* What is Web 2.0? What it means for you
* How to use Social Media to promote an eBay store?
* How to improve your website so it shows up in Google searches
* How can I build my personal brand online? How to sell things on eBay?

Jay Berkowitz selected for Keynote Marketing Presentation at Annual Conference for Advertising Professionals

The AAF-4th District selected Jay Berkowitz, as their keynote presenter for the regional conference on May 2-4th in St. Petersburg, Florida. His presentation “Ten Reasons Why Traditional Ad Agencies Suck At Interactive Marketing…And What They Can Do About It,” features internet marketing ideas for advertising agencies and professionals.

Jay will offer these Internet Marketing Ideas That Will Help Agencies Not Suck:
* How ad agencies can build and develop websites that show up in Google searches
* What is Web 2.0? What are the opportunities for business?
* Search Engine Optimization Reviews
* What online business models are working, and not working today
* How to use new technologies for internet marketing such as podcasts and video
* What is UGC? Twitter? GUS? Oovoo?
* How ad agencies and their clients can use Social Media websites like Facebook, MySpace and Twitter