New Rules for Updating Your Facebook Fan Page Cover Photo

It’s time to update your Facebook fan page’s cover photo. How do I know this? Because last week Facebook actually relaxed its rules about the content of your Facebook cover image. As first reported by marketing guru Mari Smith, the following information that was previously not allowed can now be included:

• Price / purchase information
• Discounts
• Calls to action
• Contact info – website address, phone numbers, etc.
• Like or share buttons
• Arrows pointing to your page’s “like” button

One thing that has not changed is the 20% text rule, so this information can only make up 20% of your cover image. The dimensions are still 851 pixels by 315 pixels, but there are new tools that have popped up quickly to help you measure if you’re doing it right, like the Facebook Cover-Photo Compliance Tool by Paavo.

Also, keep in mind when designing your cover image that when the new News Feed rolls out, a portion of your cover image will show in the News Feed whenever someone likes your page. This is very exciting and holds a lot of opportunities for creativity, branding and conversions.

Good luck and happy creating!

Who, When and How often do you Twitter?

I recently used a Twitter Application called TweetStats to diagnose my Twitter habits (addiction?).

This first chart shows my Twitter history, I started on Twitter in March 2007, I really started Tweeting in March 2009. I think this likely coincides with using TweetDeck, a great application for managing who you follow and easily ReTweeting great tweets by others.
















These charts show the day of the week (Wednesday) and the hour I tweet the most (11PM). I'm not sure what this tells us, except that I should probably get to bed earlier.












This final chart shows the Twitter personalities that I have 'ReTweeted' the most. Iconic88 is my favorite ReTweet, he is is an amazing, positive uplifting twitterer. I love to spread his positive messages. I even interviewed him on a recent Ten Golden Rules Internet Marketing Podcast . Some other great folks to follow include Mashable (from the leading blog), Facebook Goddess Mari Smith and Help A Reporter founder Peter Shankman's @Skydiver handle.

Podcast Episode 36 Features Exclusive First Interview with Michael Stelzner

The Ten Golden Rules of Internet Marketing Podcast features Episode #36 and features an exclusive first interview with Michael Stelzner, author of the Social Media Marketing Industry Report, which was released yesterday. Also interviewed is Facebook Goddess Mari Smith, who gives insightful advice about using Facebook and other Social Media tools.

Check out the latest episode of the Ten Golden Rules Internet Marketing Podcast and subscribe to the podcast today!