Who Leads Marketing Innovation?

As a new player at Ten Golden Rules, part of my role will be to help our clients develop sound interactive marketing plans that will have a positive impact on their bottom line sales goals. This philosophy is ingrained into the very fiber of the Ten Golden Rules team. We strategize, test, execute and measure our programs every single day. But how does this methodology apply to our B2B clientele? Traditionally, you might think that B2B marketing innovation has always lagged behind its B2C counterparts. Not so anymore.

Beyond the catchy music and clever design, what I love about this video are the statistics.

81% of B2B companies maintain a company account or profile on social media vs. 67% of B2C companies

75% of B2B companies micro-blog vs. 49% of B2C companies

As the video suggests, no longer are the B2B marketers lagging behind their B2C cohorts. In some cases, they’re even leading the charge. We’ve seen the onset of the new digital C-Suite who not only enjoy using technology, they embrace it. And with 93% of B2B buyers starting the purchase cycle via search, doesn’t it make sense for your company to be searchable no matter what your business?

Social Media is Not A Fad...

..it's a fundamental shift in the way we communicate. So true. I think this video explains a lot about how much Social Media has made an impact in today's society. This video, created by Erik Qualman features some interesting statistics about social media.

I can relate with the following statistic (in about 6 months, that is) - "1 out of 8 couples married in the U.S. last year met via social media."

Another one that I found interesting - "If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour."

I also agree that more people take into account user reviews over advertisements.

There are a lot more in this video below and I think the video was created in a very clever way.