Geo-target Your Facebook Status Updates

Did you know you can geo-target your Facebook status updates? Let's say you have a Company Profile Page (aka Fan Page) and you have lots of members from all over the United States. Heck, maybe you have fans all over the entire world. Now let's say you are hosting an event in Miami, Florida and you'd like to tell only your fans that live in Miami. I mean, who's going to attend a Miami event all the way from Las Vegas on short notice?

Just post your message in your status update and click on the little lock icon.










Next just select the country you want to target and the dialog box will give you even more options. Target by country, state or city. Is your business multilingual? You can even send status updates in Spanish to just your Spanish speaking fans. Cool, huh?


Can you think of any creative ways to use geo-targeted status updates on your company profile page? Please share your ideas!

Ebay Displaying Targeted Ads (again)

Over a year ago I boutght an unlocked Nokia 8801 on ebay. Since that time I have changed phones twice, making a lateral move to a Palm 680 and then upgrading to an IPhone. When I went to eBay earlier today to check on some Adidas shoes I was bidding on (sorry no link, I want to win them) this was the ad I saw on the homepage.

Now since I bought my last two phones somewhere other than eBay.com, the ad serving system does not know that I no longer use that phone, but maybe because I have bought other phones on eBay it may assume I am in the market for a new phone (I am, but for a new 3G IPhone, when it comes out). In any case, when targeted ads are discussed and how some banner ads can be effective, this is certainly an example of how highly targeted, personalized ads can be drive actions. This time it reminded me that I probably should sell the 8801 on ebay and lucky for me I know of a great ebay consignment shop here in Boca Raton, the eAuction Cafe on Federal Hwy.