InternetMarketingClub.org Presents Live Website Analysis: Improving the User Experience

Join Tim Ash, CEO of SiteTuners.com, and Margie Schneider, VP Operations of TenGoldenRules.com, as they present, “Live Website Analysis: Improving the User Experience.” This highly-anticipated presentation provides you with the opportunity to submit your website for a live website analysis.

This presentation will explain the following topics:

• How to adhere to web convention standards via live demonstration
• Actionable tactics to improve the user experience
• Recommendations for optimizing your website for the Search Engines
• Best Practices for overall website usability

Tim is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine.

Margie has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO, PPC, community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.

Want us to review how your website measures up to web standards? Submit your website for a Live Website Analysis! To submit your website, please join the Live Website Analysis Webinar Group, and post your website submission within the group. Visit the group here: http://bit.ly/WebsiteAnalysisGroup

This free webinar will take place Wednesday, April 6, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Live Website Analysis: Improving the User Experience

InternetMarketingClub.org Presents Website Lab Webinar

Join Jay Berkowitz, Founder of InternetMarketingClub.org, as we step into the Mad Scientist’s website analysis laboratory in our featured Wednesday Webinar, “Website Lab.” This webinar invites attendees to submit your websites for review by Jay Berkowitz and the TenGoldenRules.com team.

This presentation will explain the following topics:

• Understanding how to adhere to standard web conventions
• Advanced Tactics for Improving the User Experience
• Proven Strategies to Successfully Optimize your Website for the Search Engines
• Best Practices for Website Usability

To submit your websites, please message Jay Berkowitz through the InternetMarketingClub.org.

This free webinar will take place Wednesday, November 24, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Website Lab

How Fundamental Website Attributes Potentially Relate to Local Search Rankings

I recently found a great article that really takes you back to some of the basics of website usability or what many consider common sense. Unfortunately, a lot of websites nowadays forget classic website attributes that really help consumers find what they are looking for. Are you trying to find more ways to potentially improve your local search rankings? Below are 5 elements to include on your website which are believed to aid in generating good quality scores in turn making it a more helpful visit for consumers:

1. Contact Us / Location Pages. Often consumers would prefer a form of communication outside of a contact form. When possible, include your business contact information.

2. Maps [Ideally Google Maps]. This gives Google an additional way to connect your site with local searches.

3. Telephone numbers in a standard format. Providing this in a flashy format or embedded in an image only makes it harder for search engines to read.

4. Testimonials. Many consumers feel more comfortable knowing your product or service has satisfied customers.

5. Product & service descriptions. Make sure to describe your products and services clearly for your potential customers.

Google has not confirmed that these 5 elements are part of their algorithms. But at the end of the day, these elements will only make a consumer happier by making their visit to your site more helpful and hopefully resulting in conversions.

But What About Your Website?

As usual, Mitch Joel has inspired me to write a blog post. The man never ceases to amaze me with his simple yet profound gems. Yesterday he talked about being inspired to remember that it all begins and ends with the website after listening to Bryan Eisenberg's keynote presentation at Search Engine Strategies in Toronto.

Internet marketers are very busy trying to stay abreast of the latest trends, new ideas and just plain doing our jobs – and we can tend to lose focus on the destination. As Mitch points out, it isn't going to matter how great your PPC campaign, blog post or social media idea is if when the visitor is delivered to the website, they have no idea what to do or can't do what they want to do.

So, remember, focus on the website first. Ask yourself these questions: can visitors easily understand and navigate my website? Are they enabled, and even persuaded to take action? Have I made my website performance based, transactional, trackable and usable? And is my website search engine friendly so visitors can find it?

If you answered no to any of these questions, it's definitely time to review your website. After all, as Mitch notes, it's not only the destination for your online marketing – it's often the first point of contact for your customers.