I think CoTweet is great for helping customers or potential customers through Twitter. CoTweet sorts all the tweets that reply to you and put it in one place so you can easily go through them. There is even a feature that allows more than one person to access a Twitter account so replies are answered in a more timely manner. I find companies like JetBlue and Southwest to be great examples since flights can change due to weather, or answering customer’s general inquiries.
It’s currently in Beta, so the tool has growth potential. Also, since it's free, it definitely doesn’t hurt to try it out.
