According to a recent Nielsen study, social media now consumes 23% of our time online. Tracking 200,000 American users from June 2009 – June 2010, time on social networks grew 43%! This now passes email usage which declined 28% for the year to 8.3% from 12% although it does still dominate on our mobile devices. PCWorld.com attributes the decline in Yahoo and Google to the fact that Facebook allows people to post direct links to articles or videos so people don’t have to search for them. According to PCWorld, the study also revealed that twice as many Americans over 50 visited social networks thank kids under 18.
