A new app for Facebook will allow users to 'hate' and not just 'like.' EnemyGraph has the potential to hurt, but how might this affect your business?- EnemyGraph could draw more attention to flawed products, services, or other company errors. For companies that often interact with their customer base, this means that reputation management may have to be doubled.
- EnemyGraph could provide good market research. It's informative to know what the target market you're looking at dislikes, just as much as it is helpful to know what they like.
EnemyGraph may not last long, though. According to this blog post by the creators of EnemyGraph,
We give them a couple of weeks at best before they shut us down for broadening the conversation and for “utilizing community, building conversation, and curating identity” their three elements of social design. EnemyGraph is a kind of social media blasphemy.However, if it somehow does last, businesses will definitely have to take care of their brand and reputation with increased fervor. Do you think this is one app that will stick around, or is it out the door as soon as it causes enough ruckus on Facebook?
