Negative keywords are essential for refining your keyword lists. If your goal is to generate qualified leads and not just traffic, negative keywords help you filter out unwanted impressions, thus reaching more targeted prospects.
By adding a negative keyword, your ad will not show for searches containing that term. They can be applied on a campaign or ad group level. You also have the option to use negative keywords with the Google Display Network, which works slightly different.
Here are a few links to get you started:
What are negative keywords?
How do I add, edit, or delete negative keywords?
How can I find the right negative keywords to benefit my campaign?
Use lists to exclude keywords from multiple campaigns
Please share your tips for negative keywords below.
