Pretty much the same time that Facebook launched its "Groupon Clone" they are calling "Facebook Deals", Google is launching "Google Offers" in 4 cities (New York City, Oakland, Portland Oregon, and San Francisco). Will all of these "Deal of the Day" websites end up cannibalizing each other, or will they all live in harmony? My all-time favorite has been Woot.com which was the first site that I saw with a one deal only for today type of concept. To a lesser extent I have always enjoyed various coupon websites which help to enhance my ecommerce experience on websites I am making my purchases on (I usually search for coupons before finalizing an online purchase).
For Google as well as Facebook, they have a clear advantage over any of the other deal sites because they can integrate their other properties (Adsense, Google Maps, etc.) into this new program.
Showing posts with label Google Offers. Show all posts
Showing posts with label Google Offers. Show all posts
Thursday, April 28, 2011
Thursday, February 3, 2011
LivingSocial is Differentiating Itself Away from Groupon
About one month ago, I blogged about Groupon. The 'deal of the day' and group-buying phenomenon is branching to Google, which is currently testing Google Offers. In December, Amazon invested $175 into LivingSocial, bringing it's current platform to "rapid global expansion" (Mashable). Clearly, the 'deal of the day' fad isn't just a fad. It's proving to be a social media, email marketing, and crowd-sourcing savings powerhouse. At an average open rate of 66%, that is an effective email (screenwerk.com)!
Enter LivingSocial. As LivingSocial is quite similar to Groupon, it has differentiated itself by offering LivingSocial Escapes. Back in October, LivingSocial acquired Urban Escapes, a social adventure company that provided group excursions and travel packages. This is a smart move for LivingSocial, which was more or less offering the 'deal of the day' to local restaurants, spas, sporting events at a 50-70% discount.
LivingSocial Escapes offers vacation deals, and truly original 'escapes', at a deep discount. Take an adventure to Quintana Roo, Mexico for example. I get a eye-pleasing, enticing deal straight to my inbox that is half off the original price ($1,540) for a five-night stay. If I want to bring a guest, it's only $205 more. Now that's a deal.
Buyers have one week to decide, in comparison to the daily deals that expire the next day. Have you purchased a LivingSocial Escapes vacation? If so, let us know about your experience!
Enter LivingSocial. As LivingSocial is quite similar to Groupon, it has differentiated itself by offering LivingSocial Escapes. Back in October, LivingSocial acquired Urban Escapes, a social adventure company that provided group excursions and travel packages. This is a smart move for LivingSocial, which was more or less offering the 'deal of the day' to local restaurants, spas, sporting events at a 50-70% discount.
LivingSocial Escapes offers vacation deals, and truly original 'escapes', at a deep discount. Take an adventure to Quintana Roo, Mexico for example. I get a eye-pleasing, enticing deal straight to my inbox that is half off the original price ($1,540) for a five-night stay. If I want to bring a guest, it's only $205 more. Now that's a deal.
Buyers have one week to decide, in comparison to the daily deals that expire the next day. Have you purchased a LivingSocial Escapes vacation? If so, let us know about your experience!
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