Today, in five test markets, Facebook will be launching, Facebook Deals, the same concept as Groupon with up to 50% off eateries, products, services and more. Atlanta, Austin, Dallas, San Diego and San Francisco will be the first to try this. The company kills in comparison with over 500 million people, to Groupon’s 70 million people and 28 million for LivingSocial.
"We're building a product that is social from the ground up," says Emily White, director of local for Facebook. "All of these deals are things you want to do with friends, so no teeth whitening, but yes to river rafting."
When a user signs on, clicking on the offers will bring up a list of the available offers. On Facebook, users will be able to do more with it though. They can purchase the deal, “like” the offer or recommend it to other friends all through a private message. It also has a great chance to become viral as when the person purchases a deal it will show up in their news feed.
Showing posts with label LivingSocial. Show all posts
Showing posts with label LivingSocial. Show all posts
Tuesday, April 26, 2011
Thursday, February 3, 2011
LivingSocial is Differentiating Itself Away from Groupon
About one month ago, I blogged about Groupon. The 'deal of the day' and group-buying phenomenon is branching to Google, which is currently testing Google Offers. In December, Amazon invested $175 into LivingSocial, bringing it's current platform to "rapid global expansion" (Mashable). Clearly, the 'deal of the day' fad isn't just a fad. It's proving to be a social media, email marketing, and crowd-sourcing savings powerhouse. At an average open rate of 66%, that is an effective email (screenwerk.com)!
Enter LivingSocial. As LivingSocial is quite similar to Groupon, it has differentiated itself by offering LivingSocial Escapes. Back in October, LivingSocial acquired Urban Escapes, a social adventure company that provided group excursions and travel packages. This is a smart move for LivingSocial, which was more or less offering the 'deal of the day' to local restaurants, spas, sporting events at a 50-70% discount.
LivingSocial Escapes offers vacation deals, and truly original 'escapes', at a deep discount. Take an adventure to Quintana Roo, Mexico for example. I get a eye-pleasing, enticing deal straight to my inbox that is half off the original price ($1,540) for a five-night stay. If I want to bring a guest, it's only $205 more. Now that's a deal.
Buyers have one week to decide, in comparison to the daily deals that expire the next day. Have you purchased a LivingSocial Escapes vacation? If so, let us know about your experience!
Enter LivingSocial. As LivingSocial is quite similar to Groupon, it has differentiated itself by offering LivingSocial Escapes. Back in October, LivingSocial acquired Urban Escapes, a social adventure company that provided group excursions and travel packages. This is a smart move for LivingSocial, which was more or less offering the 'deal of the day' to local restaurants, spas, sporting events at a 50-70% discount.
LivingSocial Escapes offers vacation deals, and truly original 'escapes', at a deep discount. Take an adventure to Quintana Roo, Mexico for example. I get a eye-pleasing, enticing deal straight to my inbox that is half off the original price ($1,540) for a five-night stay. If I want to bring a guest, it's only $205 more. Now that's a deal.
Buyers have one week to decide, in comparison to the daily deals that expire the next day. Have you purchased a LivingSocial Escapes vacation? If so, let us know about your experience!
Subscribe to:
Posts (Atom)