Free Google Resources to Grow Your Business Online

“Learn with Google Beta” is a free online resource that allows you to watch videos and download worksheets all about tips for promoting your business’s online presence. It is an informative tool for small business owners with online marketing knowledge from beginner to intermediate.

The site includes a variety of how-to guides covering topics such as:

• Why does being online matter?
• Online marketing vocabulary
• Google apps for business
• Local marketing: the what, the why, the how
• Building your online marketing plan

The website also includes a consolidated section for Google tools such as the “Google Keyword Tool”.

From Google’s free webinar series to “Learn with Google Beta”, it’s worth carving out some time to gain a better understanding of the steps you can take to promote your business on Google – direct from Google itself.

What tips did you find the most helpful for your business?

Like this post? Connect with Erika Barbosa on Google+.

Are You Using the New “Me on the Web”?

Where do people first look to find out information about someone? Google.

Yesterday, Google released a new tool, “Me on the Web”, to help you better comprehend, manage, and monitor what people see when searching on Google for you. Incorporated as a section on your Google Dashboard, you are given four options:

• Set up search alerts for your data
• How to manage your online identity
• How to remove unwanted content
• Learn more about Me on the Web

Essentially, you can set up this new feature to alert you whenever your personal information is published (i.e. email address). You are also given the option to view what already exists about you on the web. These types of options have been available but now “Me on the Web” makes it much faster and easier to use and access.



Google explains, “…your online identity is determined not only by what you post, but also by what others post about you.”

I would like to see the tool expanded further to really offer users something more aside from enhanced Google Alerts. What kind of impact do you think this tool will make?

Google Ad Planner, a free media measurement tool

For all you media planners out there, you'll get a kick out of this free tool; Google Ad Planner. It can help you narrow down what websites your audience is more likely to visit and therefore, help you make better informed advertising decisions. The whole idea is to help us discover relevant sites for your products and services.
With this great free tool you can:
- Find websites relevant to your audience, create lists and store them in a media plan
- Define audiences interests and demographics
- View the number of unique visitors, page views, and other data for millions of websites from over 40 countries
- Generate aggregated website statistics for your media plan

When google announced this tool it was only available by invitation only but now is available to anyone with a Google account.

The importance of website content?

Hello everyone, I am new at Ten Golden Rules! - and I will be blogging about my favorite subject; internet marketing. This week while I was driving I kept thinking why google and other search engines emphasize on content? We all know that search engines "reward" websites if there is a constant flow of new content on a site, but why? What is the reason behind this? If we take a look at any news website, look at their page rank, in most cases is always a high number.
In a snapshot, all internet marketers know the importance of content - titles including keywords, meta descriptions and meta keywords (although meta keywords are not that important now), body copy, etc. - okay, we know all these basics but the reason why search engines "reward" websites for content is because at the end of the day everything comes down to business, right? - and search engines need to make money. If they do not have all of us creating content on the web where will they place advertisement? They need us to give them content to be profitable and keep their business growing.
Another example I always think about is why google (you'll be hearing a lot of "google" from me) gives away so many free tools, because they are nice? And how can we learn from this idea and incorporate it on our own website? In addition, I will also be covering the list of free google tools in my next couple posts - so come back because there is always one cool tool you might not know...