Let PPC Dictate Your Meta Descriptions

When your website is included in the organic listings of a search engine result page, there are two important factors that will cause people to click on your listing: rank and messaging. Of course the search engine has the ultimate say in where you rank, and even what your messaging is, but you do have some control over the messaging. Often times in an organic search listing, a snippet of your meta description is included. If your meta description is what shows, it better be inviting if you want a click.

One of the beautiful things about PPC is the ability to test different messaging in ad variations. Once you find the right ad copy to generate a high click through rate, by testing different ads, you can use that copy in the meta descriptions of your webpages. By knowing what messaging causes people to click, you can increase your click through rate in organic search as well.

The importance of website content?

Hello everyone, I am new at Ten Golden Rules! - and I will be blogging about my favorite subject; internet marketing. This week while I was driving I kept thinking why google and other search engines emphasize on content? We all know that search engines "reward" websites if there is a constant flow of new content on a site, but why? What is the reason behind this? If we take a look at any news website, look at their page rank, in most cases is always a high number.
In a snapshot, all internet marketers know the importance of content - titles including keywords, meta descriptions and meta keywords (although meta keywords are not that important now), body copy, etc. - okay, we know all these basics but the reason why search engines "reward" websites for content is because at the end of the day everything comes down to business, right? - and search engines need to make money. If they do not have all of us creating content on the web where will they place advertisement? They need us to give them content to be profitable and keep their business growing.
Another example I always think about is why google (you'll be hearing a lot of "google" from me) gives away so many free tools, because they are nice? And how can we learn from this idea and incorporate it on our own website? In addition, I will also be covering the list of free google tools in my next couple posts - so come back because there is always one cool tool you might not know...