Welcome to Pinterest ~ The Social Catalog

The visual social network, Pinterest, has recently been gaining traction. Personally, I keep hearing about it more and more.

Pinterest describes itself as a website that, “…lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

The website recently reported impressive statistics including (CNN):

• Unique visitors to Pinterest grew 400% from September to December 2011
• Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedIn combined

The website is currently by invite only. I’ve recently received my invitation and my curiosity has me eager to check it out. I’m also noticing the adoption of Pinterest with non-industry folks much more than I have yet to find with Google+.

Do you see an opportunity to use Pinterest for your business?

InternetMarketingClub.org Presents: Content is Currency

Join Jon Wuebben, CEO of ContentLaunch, as he shows us how to create powerful content for marketing purposes. What types of content? Blog posts, videos, articles, web pages, webinars, white papers, social content and more. Quality content that is focused on user needs and connects with its intended audience is something many companies aspire to, but few practice well. For most companies, it requires a change in business/marketing philosophy and a fervent devotion to consistent content production.

The reality is that most web content could be crafted better and focused more on your customers needs. In fact, most companies spend all their energy and money thinking about the appearance and the architecture of their sites and spend very little time thinking about the actual content itself. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly. Instead of providing customers and prospects with free tips, advice, how to and other compelling content to start building a relationship, most companies try and sell immediately… and almost always fail.

Click here to register (2-8-2012 at 12:30pm EST):
http://bit.ly/currencyregister


About Jon Wuebben:
Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".


This free webinar will take place Wednesday, February 8th, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Content Is Currency.

Does Foursquare Make Sense For Your Business?

As of January 2012, the Foursquare community consists of around 15 million people worldwide. Did you know Foursquare has over 1.5 billion check-ins, with millions more every day? There are over 600,000 businesses using the Foursquare Merchant Platform.

So, with these numbers, it is worth asking yourself the question - does Foursquare make sense for my business?

Watch this video to put Foursquare into context:

Foursquare can be used to obtain new customers and keep loyal customers coming back. As a business, you can get really creative with specials, loyalty programs, and discounts. And remember, if you are establishing your business on Foursquare, create a presence that is exciting to engage with. Make a customer’s encounter with you not just simply an interaction but make it an experience.

InternetMarketingClub.org Presents: Rebalance - How Content Marketing is Changing the Digital Advertising Ecosystem

Join Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.


Click here to register (2-1-2012 at 12:30pm EST):
http://bit.ly/rebalanceregister

About Rebecca Lieb:
Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations.

This free webinar will take place Wednesday, February 1st, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Rebalance: How Content Marketing is Changing the Digital Advertising Ecosystem

Getting Started: 7 Mobile Marketing Resources

Are you interested in testing mobile marketing for your business but need a few resources to brush up on your knowledge or to get started altogether? While pursuing my own knowledge about mobile marketing, I thought, what a perfect opportunity to share these resources with you.

Google’s “The Mobile Movement: Understanding Smartphone Users” study found a staggering 82% notice mobile ads and 74% make a purchase as a result of using their phone during the shopping process. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide (Gartner). Statistics like these only lead me to believe there is a lot of opportunity in mobile marketing for business – and the time to move on it is now.

Mobile marketing resources (in no particular order):

• Google Mobile Ads
• Mobile Marketing Watch
• MMA Global
• MarketingProfs
• Mobile Marketer
• 60 Second Marketer
• Top Rank Blog

How do you see mobile affecting the marketing space in the future?

Image credit: Incase

InternetMarketingClub.org Presents: Expand Your Digital Footprint

Join Corey Perlman, CEO of eBoot Camp, as he talks about the current state of social networks and using them for your business. There have been lots of changes over the past 12 months to sites like Facebook, LinkedIn, Twitter and Google. With each trying to get a leg up on the other, new features and new rules come fast and come often. Learn how to take advantage of these changes and get a head start over your competition. If you're still unsure about Google Plus, make sure to attend this Webinar.

This free webinar will take place Wednesday, January 25, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Expand Your Digital Footprint

Voice Your Position on SOPA and PIPA

People and companies are taking a firm stance today against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). While visiting sites like Google, Wikipedia, WordPress.org and Firefox, on Wednesday, January 18th (for 24 hours), you will find messaging in protest of SOPA and PIPA via a website “black out”.

Learn more about what SOPA and PIPA entails by visiting:

https://www.google.com/landing/takeaction/

I encourage you to read the petition, understand it, and if you agree, sign it.

Below is a brief video explaining more about the effects of SOPA and PIPA:

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

The Senate will begin voting on January 24th. Be sure to voice how you feel.