In this amazing live commercial from the UK a team of skydivers spell HONDA!
Friday, May 30, 2008
Why You Should Consider Blogging for your Business
Many companies don’t realize that blogging can benefit the growth and success of their business.
Here are 4 reasons why I think a company should consider creating a blog:
Blogging can help you become an authority in the industry your company is in. You most likely started your company because you know a lot about it and it interests you, so besides having your website that provides information about your products or services, have a blog with topics about the topics that relate to the industry your company is in.
Get feedback from customers and start a conversation. Having a company blog is a great way for customers to express their thoughts about a blog post discussing your services or products.
Having a blog is all about creating content, and since a blog displays your most recent blog post first, the search engines will definitely crawl your site regularly, boosting search engine rankings.
Having a company blog also allows discussing trends in the business’ particular niche. Discussing trends will show that your customers or potential clients that the company is on top of what is going on in the industry.
Currently the top 3 Blogs when searching for “company blog” in Google:
http://www.blogsouthwest.com/
http://googleblog.blogspot.com/
http://blog.dogster.com/
My favorite out of the 3 would have to be Southwest Airlines blog, since there is a lot of information other than blog posts, such as company news, video, a podcast, photo gallery and even a user poll. I also like the fact that the company uses a lot of social networking sites such as YouTube, Flickr, Facebook, LinkedIn and Twitter.
Here are 4 reasons why I think a company should consider creating a blog:
Blogging can help you become an authority in the industry your company is in. You most likely started your company because you know a lot about it and it interests you, so besides having your website that provides information about your products or services, have a blog with topics about the topics that relate to the industry your company is in.
Get feedback from customers and start a conversation. Having a company blog is a great way for customers to express their thoughts about a blog post discussing your services or products.
Having a blog is all about creating content, and since a blog displays your most recent blog post first, the search engines will definitely crawl your site regularly, boosting search engine rankings.
Having a company blog also allows discussing trends in the business’ particular niche. Discussing trends will show that your customers or potential clients that the company is on top of what is going on in the industry.
Currently the top 3 Blogs when searching for “company blog” in Google:
http://www.blogsouthwest.com/
http://googleblog.blogspot.com/
http://blog.dogster.com/
My favorite out of the 3 would have to be Southwest Airlines blog, since there is a lot of information other than blog posts, such as company news, video, a podcast, photo gallery and even a user poll. I also like the fact that the company uses a lot of social networking sites such as YouTube, Flickr, Facebook, LinkedIn and Twitter.
Leadership Keynote Speaker To Speak At SIPA
Leadership keynote speakers, Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder and Fredrick Marckini will be speaking at the 32nd Specialized Information Publishers Association Annual Marketing Conference on June 1, 2008 In Washington, DC.
Topics will include:
* How to produce Websites that come up in Google searches
* Effective Email marketing through client newsletters
* How to generate positive return-on-investment with Internet advertising trends
* What online business models are working, and not working, today
* How to build ongoing relationships with the customers who visit your Website
* How to capitalize on the Ten leading Internet adverting and website promotion trends
* Top search engine marketing services
* How to select an ethical Internet marketing company
Topics will include:
* How to produce Websites that come up in Google searches
* Effective Email marketing through client newsletters
* How to generate positive return-on-investment with Internet advertising trends
* What online business models are working, and not working, today
* How to build ongoing relationships with the customers who visit your Website
* How to capitalize on the Ten leading Internet adverting and website promotion trends
* Top search engine marketing services
* How to select an ethical Internet marketing company
Wednesday, May 28, 2008
Ebay Displaying Targeted Ads (again)
Over a year ago I boutght an unlocked Nokia 8801 on ebay. Since that time I have changed phones twice, making a lateral move to a Palm 680 and then upgrading to an IPhone. When I went to eBay earlier today to check on some Adidas shoes I was bidding on (sorry no link, I want to win them) this was the ad I saw on the homepage.
Now since I bought my last two phones somewhere other than eBay.com, the ad serving system does not know that I no longer use that phone, but maybe because I have bought other phones on eBay it may assume I am in the market for a new phone (I am, but for a new 3G IPhone, when it comes out). In any case, when targeted ads are discussed and how some banner ads can be effective, this is certainly an example of how highly targeted, personalized ads can be drive actions. This time it reminded me that I probably should sell the 8801 on ebay and lucky for me I know of a great ebay consignment shop here in Boca Raton, the eAuction Cafe on Federal Hwy.
Friday, May 23, 2008
Get Satisfaction Lets Companies Interact Closely With Their Customers
With reputation management being a very important issue for companies these days, Get Satisfaction [EDITORS NOTE WE HAVE RECEIVED SPAM COMPLAINTS ABOUT GET SATISFACTION - USE AT YOUR OWN RISK] is a site that allows companies to interact with their customers, get insight on how customers feel about their services, products and answer any questions they may have.
Users of the site can do 4 things: ask questions, share ideas, report issues or just comment on a company or product. Every company page has their own personal page, and even has an area with a feed of Twitter users' "tweets" about that company or product, called Overheard.
Looking through the site, I noticed that many well known companies already have pages on Get Satisfaction such as Twitter, Paypal, Netflix, Google, Time Warner Cable, Apple and Nintendo. Employees of these companies are shown on these pages and the idea is for them to answer any questions and concerns. The convenience of being able to ask questions about companies and products in one place and being able to discuss with others users is pretty neat. Although there may be numerous websites that allow users to review or discuss products and companies, I don't think I've seen any that endorses actual employees of these companies to participate and help their customers.
An account at Get Satisfaction is free, and once a signed up user, you can add official reps and employees to the company page.[EDITORS NOTE WE HAVE RECEIVED SPAM COMPLAINTS ABOUT GET SATISFACTION - USE AT YOUR OWN RISK]
Below is what Twitter's Get Satisfaction page looks like:
Users of the site can do 4 things: ask questions, share ideas, report issues or just comment on a company or product. Every company page has their own personal page, and even has an area with a feed of Twitter users' "tweets" about that company or product, called Overheard.
Looking through the site, I noticed that many well known companies already have pages on Get Satisfaction such as Twitter, Paypal, Netflix, Google, Time Warner Cable, Apple and Nintendo. Employees of these companies are shown on these pages and the idea is for them to answer any questions and concerns. The convenience of being able to ask questions about companies and products in one place and being able to discuss with others users is pretty neat. Although there may be numerous websites that allow users to review or discuss products and companies, I don't think I've seen any that endorses actual employees of these companies to participate and help their customers.
An account at Get Satisfaction is free, and once a signed up user, you can add official reps and employees to the company page.[EDITORS NOTE WE HAVE RECEIVED SPAM COMPLAINTS ABOUT GET SATISFACTION - USE AT YOUR OWN RISK]
Below is what Twitter's Get Satisfaction page looks like:
Wednesday, May 21, 2008
CEO of Ten Golden Rules, Jay Berkowitz, Featured on "Money for Breakfast" on Fox TV
Our very own President and CEO, Jay Berkowitz was featured on the "Money for Breakfast" show this morning on Fox TV.
Jay spoke during a segment titled "Tech Talk". The topic was free or low cost ways to support your business with internet marketing in soft economic times.
Jay's interview offers quick tips and tactics, as well as some of the top trends in use today.
You might also want to view the first in our video series explaining these tips.
Jay spoke during a segment titled "Tech Talk". The topic was free or low cost ways to support your business with internet marketing in soft economic times.
Jay's interview offers quick tips and tactics, as well as some of the top trends in use today.
You might also want to view the first in our video series explaining these tips.
Tuesday, May 20, 2008
Ten Golden Rules CEO to Appear on FOX TV
Ten Golden Rules CEO Jay Berkowitz is scheduled to appear on Fox Business TV's Money for Breakfast show hosted by Alexis Glick on Wednesday May 21st, between 8:15 AM and 9:00 AM EST.
Mr. Berkowitz will be discussing Ten Free Tools you can use to prepare your business for a soft economy.
We will post a link to the video after the show.
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