As part of Google's latest Adwords interface, they recently introduced new functionality for analyzing your campaigns. This new functionality is included in a toolbar within the interface and allows you to segment and customize the data columns and graphs displaying your campaign data. This gives advertisers the ability to streamline their reporting so they can get the most out of their campaigns. This is just another move in the direction of making the old-fashioned reporting in which users actually have to run individual reports a thing of the past.
Google will be continuing to roll out more data types, to provide more in-depth analyses.
