Google recently introduced click-to-call phone numbers in local pay per click ads on mobile devices. Now, if you have Adwords pay per click ads targeted on mobile devices with full internet browsers, you can include a phone number which people can call with a simple click. Included in this update is new tracking data that allows you to track the number of people who called you from clicking on an ad.
It is often the case in pay per click advertising that including a phone number in the ad copy can increase click through rates. This also holds true for click-to-call mobile advertising as seen in data gathered from beta testing that shows an increase in both website visits and phone calls as a result of adding a click-to-call number.
