Wednesday, November 26, 2008
As online marketers, we are always looking for the latest and greatest tools to help our clients stay ahead of the competition. This week I came across Rank Checker which is a Firefox extension (an add on to the Firefox web browser) that allows you to upload your keyword lists and run reports to check your website rankings in Google (including international), Live and Yahoo. This tool is designed to be quick and it takes only a few minutes to install. What I like about it is that once you run your keywords report, you can verify you positions in the search results by double clicking on the URL - keep in mind that if you are logged into your Google account it shows personalized results which tend to show better results than what they really are. To avoid this, you can check under preferences "don't show Google personalized results if any." Did I mention this tools is free?! it is and you can also export the data to a CSV file.
Since it's fairly new it's kind of barebones right now, but the concept is pretty clever if you're into shortcuts. They are planning to support Friendfeed, Delicious, Twitter, Flickr, Google Docs and many more.
Thursday, November 20, 2008
With this great free tool you can:
- Find websites relevant to your audience, create lists and store them in a media plan
- Define audiences interests and demographics
- View the number of unique visitors, page views, and other data for millions of websites from over 40 countries
- Generate aggregated website statistics for your media plan
When google announced this tool it was only available by invitation only but now is available to anyone with a Google account.
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
The elements of viral marketing strategy are:
Sunday, November 16, 2008
A big thank you to Kearney Adams from the Home Remedies Digest . He created an 'enhanced podcast' version of our Ten Golden Rules of Internet Marketing Podcast Episode 31
An enhanced podcast lets you skip to each section and add different images in each section.
This was created using Apple's Garage Band, we're going to investigate how to do this for PC. Here is a link to how to a video tutorial for creating enhanced podcasts on Garage Band.
Thursday, November 13, 2008
Of course, there are more elements to getting your website at the top of the search engines that also should be considered, such as social media, PPC and much more.
Tuesday, November 11, 2008
By using a search algorithm that matches patterns and symbols, DeepDyve returns complex data that is not likely to be found in traditional keyword searches. The goal is to filter out opinion sites and irrelevant content for researchers looking for highly relevant, non-opinionated information on complex topics.
Although this search tool can be used for free upon registration, a more complete version is available for $45 per month. While the major players in search offer free access without registration, we will see just how much people are interested in reaching these deeply buried web pages.
Sunday, November 9, 2008
Wednesday, November 5, 2008
Visibility through Search
Building Web Presence
Rising Above the Noise
Strategy Drives Outreach
See the entire series at Solutions Stars Videos.
Tuesday, November 4, 2008
On October 28th we used the same tools to predict Barack Obama the winner of the 2008 US Presidential Election, listen to the podcast on our website or iTunes :)
Monday, November 3, 2008
The form factor of a netbook is smaller than that of a notebook and they are very light in weight (usually 2 to 3 pounds). Common features include a small screen (usually around 7-inches to 10-inches diagonal), wireless connectivity, but no optical disc drive, and a smaller sized keyboard (usually 80 percent to 95 percent of normal size). There is also a trend of using solid-state drives instead of traditional hard disk drives. Netbooks typically include a pre-installed operating system, either a custom version of a GNU/Linux or Windows XP Home Edition.
The idea of a netbook is not new in 1997 HP introduced the OmniBook, now in 2008 HP is back with the Mini-Note, ASUS and ACER are others manufacturers which are fighting for this under $500 market-share. These low cost machines are good for students and people on the go that just need check emails, surf the net and edit quick documents.
I found a good video on YouTube promoting the new ASUS, enjoy: