Thursday, March 29, 2012
Have you noticed the latest addition to your Google navigation bar?
Yes, you are reading it correctly, “Play”. I wasn’t too sure about the name when I first heard it too…
Google Play is described to be the one consolidated location for music, books, movies, apps, and games – all accessible from the Web as well as any Android device.
This digital destination also allows you to:
• Store up to 20,000 songs for free and buy millions of new tracks
• Download more than 450,000 Android apps and games
• Browse the world’s largest selection of eBooks
• Rent thousands of your favorite movies, including new releases and HD titles
Does this new Android market designation change your strategy at all when developing new eBooks, Android apps, etc.? For business solutions, I’m finding it difficult to say, “Check out our enterprise solution at Play”. It just doesn’t necessarily fit to say “play” with “business”.
What do you think is the purpose for this rebranding? Maybe it is just part of Google’s fight for the commoditization of Android.
Click “play” on this video to be introduced to Google Play.
Tuesday, March 27, 2012
Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85% of them used the Internet for email while 62% used it for social networking.
In the US, there is a higher focus on social media: 61% of internet users focus on that more than email. Still, that leaves 39% of people in the US who use the internet more for email. It's definitely something to think about when preparing for your next marketing campaign. If your audience is global in nature, you may want to consider focusing more on email, whereas if your audience is mostly in the US, you may want to include a larger social media component.
How do you primarily communicate on the internet: email or social media sites?
Click here to register (3/28 at 12:30pm)
A natural-born visionary, David immediately realized the potential of digital marketing and in 1999 entered the online space as a co-founder of Direct Media Buyers. Focusing on media buying and Email List Building, client's included Home Depot, Old Navy, Pfizer, Warner Brothers, Disney,
With his extensive knowledge and experience, this webinar should teach you valuable lessons in monetizing your website's data.
Click here to register (3/28 at 12:30pm)
Friday, March 23, 2012
Photo Credit: Alessio85 via Flickr Creative Commons license
Thursday, March 22, 2012
It’s hard not to think this story is just creepy in so many ways…
But, Google filed a patent on a technology that essentially serves ads based on the background noise of your phone calls. The abstract from the patent explains:
Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.
So, if I am speaking to someone on the phone about the horrendous heat down here in South Florida, am I going to receive some type of advertisement for air conditioning or fans? It appears with this technology, I just might.
Because this patent is just merely a submission, that doesn’t mean this is definite. But, can you imagine what this could mean for advertisers? How far could this really be taken?
Just playing devil’s advocate for a moment, could we also say that this is another means for receiving highly targeted (perhaps even helpful) ads based on our current environmental needs? Maybe I do need to buy a fan to ward off the heat.
Nonetheless, I still don’t think it will be accepted by the masses without extreme resistance.
Image credit: Duchamp
Tuesday, March 20, 2012
What does all of this mean? It means that despite the fact that Facebook remains one of the greatest internet marketing tools that a business can utilize that it may also present barriers to the very users you are trying to attract to your website or landing page.
Tell us what you think in the comments section of this blog post.
Click here to register (Wednesday March 21, 2012)
About Jay Berkowitz:
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
Click here to register (Wednesday March 21, 2012)
Friday, March 16, 2012
Wednesday, March 14, 2012
Last week I provided some details on a new Google webinar series that recently premiered. While watching a video from the Google AdWords Classroom, I jotted down a few highlights from one of the lectures that I would like to share with you. This information is ideal for someone who is just getting started or wanting to brush up on AdWords basics.
What is AdWords Optimization?
Optimization means taking steps to get the results you want by improving the quality and performance of your AdWords account.
The Benefits of a Good Structure
It provides a positive impact on:
• The overall performance of the account
• Makes account management easier and more effective
• Makes tracking and analysis easier and more effective
In the end, a good structure allows you to get more clicks for less money.
Campaigns vs. Ad Groups
You should create separate campaigns when there is a need for different focuses such as:
• Daily budgets
• Adapted to country and language
• Start and end dates
You should create separate ad groups when there is a need for different focuses such as:
• To advertise different products or services
• To set different cost per conversion limits
A Few Key Factors to Keep In Mind:
• Organize campaigns by topic
• Create highly specific ad groups
• Avoid duplicate keywords across ad groups
To learn more about selecting optimal keywords, writing compelling ads, etc., check out the below video:
What did you learn from the video?
To learn more about Foursquare for your business, you can visit the Foursquare for Business website, or you can watch this awesome video.
Tuesday, March 13, 2012
Join Margie Schneider, VP of Operations at Ten Golden Rules, as she discusses the ways Facebook's new Timeline has changed and what this means for your business page. While Timeline is not mandatory yet, it soon will be. This webinar will teach you everything you need to know about getting ready and embracing the new layout.
Click here to register (03-14-12 at 12:30pm EST)
Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.
This free webinar will take place this Wednesday, March 14th at 12:30 pm. The presentation will last an hour, concluding with a Q&A section with Margie. For more information and to register, visit the New Facebook Timeline for Pages page.
Friday, March 9, 2012
|Invisible Children targeted 20 "Culture Makers" and 12 Policy Makers to help spread their message|
- The video is 30 minutes long. My first thought was, “Who is going to sit through a 30 minute video?” And then I watched it. It is well-produced and the story is told in a masterful way, with just the right amount of heart-tugging, history and humanity. It also has George Clooney in it. Half an hour went by quickly.
- They have targeted 20 “culture makers,” or celebrities, and 12 policy makers that can make a difference. They have photos of each of these people on their web site that links directly to the person’s Twitter profile, so you can message them directly. The message is even pre-written for you, all you have to do is hit “Tweet.”
- The organization doesn’t just have some lofty goal to raise a million dollars or get this guy arrested. Sure, raising money and bringing Kony to justice is the end game, but they give four specific, actionable tasks that anybody can do. They are:
Wednesday, March 7, 2012
If you are interested in learning more about the various types of products Google has to offer, they have introduced a new webinar series that you will want to check out. This new webinar series will aid you in getting the most out of the suite of Google products. From tips to how-to’s, not only can you attend live webinars, but you also have access to recorded webinars.
The upcoming live webinars for March are:
• March 13 at 10am PDT: 5 Tips to Start Marketing Your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize Your Site and Maximize Your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More Out of Your Video Advertising Campaigns
There are a handful of recorded webinars that are already available for your viewing. Covering everything from AdWords to Analytics, there’s plenty to leverage for your business. This wealth of knowledge is free and available now.
Which webinar is a must-see for you? Please leave any key takeaways that you discover in the comments below.
Does your business have a Pinterest page? If not, you may want to consider requesting an invite from the website, or from any friend or acquaintance who already has an account. Pinterest is the latest up-and-coming social media marketing tool and search engine all rolled into one. It is a search engine that displays visual results instead of textual results, and also allows users to curate their favorite web content. Seventy percent of the users on Pinterest are females under 45, so think about your demographic before you create an account. Click here to view some cool Pinterest infographics.
How Does It Work?
Each Pinterest user is given an account on which they can create searchable galleries, or ‘pinboards,’ of images and videos that they feel have value. There is no limit on the number of pinboards that you can create, nor on the number of images and videos you can add to each pinboard. You can also add relevant text to each piece of media you add. Price tags can be added to a product by simply typing the price into the text box that corresponds with each image. You can pin content directly from the web, but you can also upload your own images. You can also add others to your pinboards to create pinboards curated by multiple users.
You can follow other boards on Pinterest individually, or follow all boards by one user. When you follow boards, the images and videos from each are displayed together in your home screen. You can also find media in Pinterest by browsing each subject listed at the top of the page, or by typing a topic into the search box.
Tips for Marketing on Pinterest
- Don’t just use your own content; get creative and pull content from multiple web sources within your field when creating pins.
- When you upload your own pins, always be sure to edit each pin so that a relevant page on your website has been linked to it.
- Consider whether or not you are going to use a real person’s name or your brand’s name. Pinterest is a social community that doesn’t respond well to what they might consider faceless corporations.
- Get creative with marketing your products and services. Consider engaging your potential customers in unique ways besides just pinning up all of your products, like by creating a pinboard together with a customer.
- Repin relevant content from others. People may come check out your pinboards if they see that you have pinned their media.