We’ve broken down the basic strategies of SEOto its simplest form – the ABC’s. Follow these guidelines and your website can have a chance at search engine success.
Architecture – The way your website is designed, or coded, could mean the difference between success and absolute failure. For this, you need to think about the back end of the site. Is the html code easy for the search engine spiders to read? Are keywords part of your site’s navigation? Do you have a link to an HTML Site Map on each page? If the answer is no to any of these questions, then your website’s chances of being shown in a search engine result go down drastically. (Hint: If your website is a Flash design, it will not be easy for search engine spiders to read.)
Backlinks – Having links from other, quality websites to your site tells the search engines that there is something of value on your website. Creating compelling content, writing guest blog posts and getting “social signals” (likes, mentions and shares from social media sites) are just some of the ways to create backlinks. Get creative with it!
Content – As mentioned above, compelling content is a must for any website nowadays. The content must be relevant to your website, of course, and adding new content on a daily basis is highly recommended by Google.
True search engine optimization is actually a lot more complex, but putting a strong foundation in place for your website is a great way to start.