Instagram Marketing Tips and New Features

If your brand hasn't already created an Instagram, you may want to consider starting it now. With mobile projected to be the next big marketing scene, you're going to want to get in on this important trend and get your company's voice heard early in the race to score big in mobile marketing. A while back, Instagram added hashtag functionality to their platform, greatly increasing the scope of posted photos and creating the ability for brands to better engage with their followers. Now, they've created both pages for each individual account available on browsers everywhere - and the badges that will make linking to these pages as easy as posting a Facebook like button on your website. Here are some ideas for marketing on Instagram:

• Run a contest using a unique hashtag - then publicize the winning photo(s) on your website and social media
• Integrate your Instagram with your Facebook so your Facebook fans have access to fun new content from your photo stream.
• Follow your customers and engage with them regularly
• Take behind-the-scenes photos of your business so customers can get an inside peek at what goes on

Do you have any favorite ways to market on Instagram?

InternetMarketingClub.org Presents: Understanding Instagram Analytics Part 2

Today's webinar is part 2 in Matt Wooddy's Understanding Instagram Analytics series, focusing on social tools Simply Measured and Nitrogram. If you are still getting used to Instagram and want a convenient way to monitor all of your activities, look no further than this webinar. Many brands have turned to Instagram to further their marketing strategies, while some brands have yet to adopt the campaign practices.


Click here to register for FREE (10-31-12 at 12:30pm EST)
http://bit.ly/anareg2

About Matt Wooddy:

For the last five years, Matt Wooddy has used his social wizardry to completely turn around the presence of over 200 Twitter, Facebook and Google+ accounts. Clients have included 99x, Pontiac, Meatcamp Productions, Red Bull, Discount Tire, Prick Magazine, Motorsporting, Art&Ink Publications, CustomUSB and more. Understanding that social media is more than just a place to promote your brand, he uses personal interaction and entertaining messages to improve the branding and interest of any given company. Matt has also provided content and copy edited for several nationally and internationally published alternative lifestyle magazines.
Click here to register for FREE (10-31-12 at 12:30pm EST)
http://bit.ly/anareg2

Are You on Instagram?

If your company isn't on Instagram yet, research shows that you're behind - 40% of top US brands are already on this up-and-coming platform, according to Mashable. While this pales in comparison to the 98% of companies on Facebook, Instagram is a fast-growing platform that allows companies to connect with their consumer base in a completely different way. Brands can create Instagram accounts and share photos with their fans, so it's great for the retail industry, but Instagram could also have applications for tourism (photos of the destinations), event planners (event photos), arts (gallery opening photos), and more. Plus, Instagram released hashtags to better allow companies and people to find photos and topics they love. Brisk Iced Tea ran a campaign that allowed users who tagged #briskpic to compete for a chance to have their photos showcased on limited edition iced tea cans at the SXSW conference. Other companies, like Charity Water, are getting in on the Instagram campaign craze, too, now that it's an ideal platform for running unique photo competitions.

 How can you utilize Instagram for your company?